MarketBridge Grows Retail & Consumer Industry Presence With Addition Of New York Office

MarketBridge Expands Solutions to help Clients Accelerate Adoption of Digital, Data and Payment Technologies to Connect In-Store and Online Customer Experience

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MarketBridge

Jul 16, 2014, 10:52 ET

NEW YORK, July 16, 2014 /PRNewswire-USNewswire/ -- MarketBridge has announced the opening of a New York City office designed to work with a growing roster of clients in both the Retail and Consumer Finance industries. The office is centrally located at 79 Madison Avenue, just north of Madison Square Park, in the NOMAD neighborhood of Manhattan.

"The continued growth of on-line merchandising and buying is changing – but not diminishing – the value of traditional retail channels," observes Rebecca Johns, MarketBridge Vice President of Retail & Consumer Solutions. "The in-store buying experience continues to be a key differentiator among brands, and we're seeing top Retailers adopt a flexible approach to delivering the right omni-channel experience to the right customer, at the right time. Customers should be able to buy where they want, when they want, how they want, and engage with brands on their own terms. The new Retail experience needs to be tailored to this reality - seamlessly cutting across channels, including Mobile, with customized social and traditional marketing touch points, loyalty solutions, and payment experiences."

MarketBridge has customized its proven RevenueEngines™ (digital customer engagement) and S.M.A.R.T.™ Analytics (predictive customer analytics) solutions for the Retail & Consumer market that help clients understand customers and segments, improve budget allocation across multiple customer touch-points, and deliver truly personalized experiences to customers. Recently, for a major luxury retailer, MarketBridge helped redesign and re-launch their customer loyalty program by developing a new structure to meet the growing consumer-demand for personalization, while also enabling the sales associates to have smarter conversations in the final mile of conversion. Similarly, for a leading credit company, MarketBridge helped measure and track the brand's social media effectiveness across top engagement channels, identified specific competitive opportunities and threats, and established targeted programs to create more personalized content and conversations with their customers.

"New York is perhaps the only city in the world where leading retail brands, traditional and digital creative talent, and top payment partners operate side-by-side," notes Tim Furey, MarketBridge CEO. "Since 2012, our Retail & Consumer client base has doubled as major brands, retailers, and financial service companies accelerate their investment in consumer technologies and marketing programs that connect online and retail channels. Our New York expansion represents our commitment to help clients leverage technology to improve customer experience and loyalty in an omni-channel context."

About MarketBridge
MarketBridge is a leading global provider of digital marketing, sales enablement, and customer analytics solutions for Fortune 1000 and emerging growth companies. MarketBridge helps companies scale revenue growth and increase sales productivity by increasing digital customer engagement (social, mobile, on-line communities, e-commerce) and building robust customer analytics engines that focus marketing investments and sales activity on the right customers, with the right messaging and solution, through the right marketing and sales channels.

MarketBridge's two core "Connected Marketing and Sales" solutions are RevenueEngines™ digital customer engagement platforms and S.M.A.R.T™ (Sales & Marketing - Analytics, Reporting, and Technology) predictive customer analytics and performance reporting.

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SOURCE MarketBridge