MarketBridge Announces Strategic Partnership With KiteDesk Sales Enablement Platform

MarketBridge to enhance its Enterprise SMART™ Predictive Customer Analytics with Aggregated Social Media, Demographic, and CRM data

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MarketBridge

Apr 08, 2014, 09:32 ET

SAN FRANCISCO, Calif., April 8, 2014 /PRNewswire-USNewswire/ -- MarketBridge announced today a minority investment and strategic partnership with KiteDesk, a cloud-based sales enablement SaaS provider that integrates customer data from social media, demographic, and CRM systems to improve Sales effectiveness.

The partnership expands MarketBridge's SMART™ predictive customer analytics solution to improve social targeting, lead scoring, sales call optimization, contact cadence, and long-term customer loyalty. The KiteDesk solution enables sales professionals who leverage a big data platform that integrates social media data – LinkedIn, Facebook, Twitter - and related engagement and descriptive data – Gmail, Exchange, SalesForce, – and more. The result is accelerated prospecting, increased lead conversion, and double digit improvements in revenue per sales rep.

The SMART™ and KiteDesk solutions each have proven track records of increasing lead conversion rates, reducing cost-to-sell, and driving overall revenue yield by at least 15%. The addition of social customer profiling data to MarketBridge's SMART™ predictive analytics solutions will enable clients to see potentially >25% improvements in the revenue yield of Sales resources.

"The future of connected Marketing and Sales is all about leveraging multiple sources of customer data – social media, web footprints, demographics, and transaction history – to provide personalized digital engagement and sales enablement," explains Tim Furey, CEO of MarketBridge. "Our investment in KiteDesk will further enable our SMART™ predictive customer profiling solution to aggregate data from multiple sources and create actionable insight for front-line Marketing and Sales executives."

Sean Burke, CRO of KiteDesk commented, "KiteDesk products tap the power of intelligence drawn from exponentially growing customer data captured through sources including social media, demographic, and CRM systems. Our partnership with MarketBridge will help Large Enterprise clients turn big data into insight and action." Adds Burke "MarketBridge's deep expertise and experience in enterprise B2B and B2C data-driven Sales & Marketing will help us scale our products across a broad set of industries and customer types."

Jason Robinson, MarketBridge's SVP Business Development, added "We use KiteDesk for our own inside sales and account management teams and the results are tremendous. We are excited to share this technology across our broader Fortune 1000 client base because the software is easy to use and addresses a major technology gap in today's sales and marketing processes."

About MarketBridge
MarketBridge is a leading global provider of digital marketing, sales enablement, and customer analytics solutions for Fortune 1000 and emerging growth companies. MarketBridge helps companies scale revenue growth and increase sales productivity by increasing digital customer engagement (social, mobile, on-line communities, e-commerce) and building robust customer analytics engines that focus marketing investments and sales activity on the right customers, with the right messaging and solution, through the right marketing and sales channels.

MarketBridge's two core "Connected Marketing and Sales" solutions are RevenueEngines™ digital customer engagement platforms and SMART™ (Sales & Marketing - Analytics, Reporting, and Technology) predictive customer analytics and performance reporting.

About KiteDesk
The world's best CRM enhancement for intelligent prospecting & social selling, KiteDesk's solutions helps organizations prospect, connect & close their customers more effectively. KiteDesk gives sales teams access to millions of high quality leads, thousands of relationships they didn't know they had and effortless CRM management. KiteDesk reduces prospecting time by 70% while increasing the quantity and quality of information that is recorded in the CRM which increases pipeline visibility. Kite Desk's powerful social selling solution harnesses thousands of relationships that are locked away in a company's email, social & CRM accounts to give their team warm introductions which significant improve sales outcomes.

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SOURCE MarketBridge