Marchon3D Wins American Package Design Award for Innovative, Chic 3D Glasses Vending Machines

MELVILLE, N.Y., Feb. 14, 2012 /PRNewswire/ -- It's award season! And not just for Hollywood royalty. 

On the heels of unveiling exciting new packaging and retail solutions at this year's Consumer Electronics Show, Marchon3D®, the leading designer and supplier of premier 3D eyewear on the market, has won a 2012 American Package Design Award, presented by Graphic Design USA, for its innovative in-theater launch.

Graphic Design USA, the premier news magazine for graphic designers and creative professionals, recognized Marchon3D for its innovative package designs and go-to-market solutions for its EX3D® Eyewear brand of stylish and technologically advanced passive 3D glasses. 

The award honors best designs in packaging, p-o-p and related projects that are visually attractive and features designs that advance the brand and forge an emotional connection with the consumer.

Marchon3D's design team, led by Paul Yip, Senior Art Director at Marchon3D, won for their in-theater launch of EX3D. The in-theater launch included the sleek, user-friendly vending machine where moviegoers can purchase the most high-tech, fashionable 3D glasses before going into their shows. Additionally, Marchon3D won for the packaging design, the eyewear display and the printed materials that accompanied the products as they were sold in the theater.

EX3D Eyewear, which comes in an array of sizes, styles and colors for men, women and kids, features Marchon3D's premier M3D® patented circular-polarized curved lens technology, the most advanced 3D lens on the market, which is optically contoured for an optimal 3D viewing experience. The glasses are even available in stylish clips and wear-overs, which provide a comfortable solution for prescription lens wearers.  The glasses work with most passive systems including 3D televisions, computers, and gaming systems, giving viewers the best 3D experience available today.

About Graphic Design USA
Since 1963 Graphic Design USA has been the news magazine for graphic designers and other creative professionals. The American Graphic Design Awards is a four decade old flagship competition, and is open to everyone in the graphic arts community including graphic design firms, advertising agencies, in-house corporate and institutional designers, publishers and other media.

About Marchon3D™
Marchon3D (www.marchon3d.com), a division of Marchon Eyewear, markets 3D eyewear featuring a portfolio of patented and patent-pending M3D™ lens technologies that stand apart from all other premium 3D lenses due to its unique, optically contoured lens design. The lenses are inserted into premium-style frames that offer wearers superior fit, comfort and an outstanding 3D viewing experience.  M3D lenses also provide 100 percent UVA/UVB/UVC protection.

About Marchon Eyewear, Inc.
Marchon Eyewear, Inc. is one of the world's largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, ck Calvin Klein, Calvin Klein Jeans, Chloe, Diane von Furstenberg, Emilio Pucci, Fendi, Flexon®, Jil Sander, Karl Lagerfeld, Lacoste, Michael Kors, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John, and Valentino.  Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo and Venice, Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries.

Contacts:
Anne Donohoe / Samantha Wolf
KCSA Strategic Communications
212-896-1261 / 212-896-1220
[email protected] / [email protected] 

SOURCE Marchon3D

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