Mapp Digital Appoints Marketing Industry & Technology Veterans Juhan Lee and Matthew Langie as Chief Technology Officer and Chief Marketing Officer

SAN DIEGO and LONDON, Sept. 11, 2017 /PRNewswire/ -- Mapp Digital, (mapp.com/digital) today announced the appointment of Juhan Lee and Matthew Langie as Chief Technology Officer and Chief Marketing Officer, respectively.

Today's strategic hires come at a time when Mapp Digital is experiencing consistent and significant growth. This year, Mapp Digital set new customer sales records for the last three quarters in a row, doubling its year-over-year growth. The Mapp Digital global footprint has also expanded – global customer sales up by over 200% annually – with new customers joining its roster of brands in the US, UK and across EMEA.

This month, Mapp Digital celebrates its first anniversary since launching last summer (2016). Over the last year, Mapp Digital has grown into the largest global, independent digital marketing technology provider with over 3,000 customers.

One-year anniversary facts:

• Up to 380 million marketing messages sent daily via the Mapp Digital platform
• 450+ employees in over 12 countries
• Integrated marketing technologies and innovations in one holistic, simple to use platform

As CMO, Matthew Langie will be responsible for managing and overseeing all global marketing initiatives for the company. Langie will focus on growing the footprint of Mapp Digital and its recently launched Customer Engagement Platform, integrated Data Management Platform (DMP), and Customer Centric Services approach that enables marketers to optimize customer experiences across email, social, mobile push and web marketing.

"Representing the culmination of several leading marketing organizations, Mapp Digital has an outstanding culture of innovation that I'm excited to share with the market," said Matt Langie. "Mapp Digital has a strong, independent position in the digital marketing industry has the company well-positioned for continued growth. I look forward to continuing the company's mission to simplify the complexities of digital marketing, and help brands stand out by enabling meaningful human connections and lasting engagements with customers."

Langie is a 20-year career digital marketer, who previously served as CMO of MarketLinc. Before that, he held marketing leadership positions at Adobe, Omniture, Infor, Webtrends, and Curalate. Langie is a long-standing board member of the Internet Marketing Association, serving as its vice chairman. He also serves as an adjunct instructor at the University of California, Irvine teaching digital marketing best practices, as well as advising various startups, public companies, and investors with marketing strategies and industry insights.

"One year in, I'm pleased to say we're positively impacting our industry, from both a client success and technological innovation perspective. We take customers from where they are, to where they want to go, and we work side-by-side with brands and agencies to simplify their approach and drive customer success," said Mike Biwer, CEO of Mapp Digital. "Our business is growing and we're on our way to becoming one of the most recognized brands in the marketing technology space. Building out the team to strengthen our brand globally with the additions of Juhan and Matt, drives our business forward and will further cement our ability to help our client partners develop programs that stand out with their customers."

As CTO, Juhan Lee will head the company's data science, technology and engineering teams. He will be responsible for continued growth and innovation of Mapp Digital's core technology platforms. Lee was most recently Corporate Vice President at Samsung Electronics. Prior to that, he held executive positions at eBay, Inc. and Microsoft.

"I'm excited to join Mapp Digital at such a pivotal time in its history, and to help ensure the company's legacy of enhanced brand engagement and marketing solutions continue to thrive," said Juhan Lee. "I've dedicated my career to ensuring end customers are able to succeed by simplifying how they work with complex technology."

These new executive hires demonstrate the ongoing commitment by Mapp Digital to being a market leader that focuses on helping brands to create meaningful connections and lasting engagement with customers. For more information about Mapp Digital, or to organize an interview, please contact: [email protected]

About Mapp Digital
Mapp Digital is one of the largest, global independent marketing technology companies. Our Customer Engagement Platform streamlines insights and pushes business results by identifying consumer and behavioral data to acquire new customers and grow brand affinity. Our efforts are propelled by people, cross-channel insights, marketing automation and orchestration. The Mapp Digital integrated Data Management Platform (DMP), modular software and customer-centric services enable marketers to go the extra mile, to bridge the digital gap and enhance brand engagement and marketing execution across channel and display.

Mapp Digital is headquartered in San Diego with global offices in eight countries. The company helps more than 3,000 companies obtain the maximum return from their digital marketing executions. Mapp Digital customers include CNET, Deutsche Bank, Deutsche Telekom, Lloyds Banking Group, Pepsi, Puma, TSB Bank, Xerox. Follow us @Mapp_Digital, or visit us at mapp.com/digital

SOURCE Mapp Digital

Related Links

https://www.mapp.com