Manifest Launches New Healthcare Division, Manifest Life

Specific focus on healthcare audience engagement and experience design to drive outcomes

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Oct 09, 2015, 02:29 ET

CHICAGO and NEW YORK, Oct. 9, 2015 /PRNewswire/ -- Manifest, the newly formed experience design and content marketing agency, is excited to announce the launch of its healthcare-industry-focused division, Manifest Life.

Led by Beth Tomkiw, executive vice president and general manager, Manifest Life will leverage the 30-year healthcare experience of its parent company to develop innovative, results-driven brand experiences for organizations focused on promoting health and wellness in the U.S. and around the world.

As head of Manifest Life, Tomkiw will use her 25-plus years of marketing, storytelling and strategic content creation to help marketing teams navigate the complex and evolving healthcare landscape. Her deep industry experience includes strategic leadership roles with health systems, payers, life sciences companies and consumer health and retail brands. "We've built an amazing team of smart, creative thinkers who understand that it's time to show health-focused organizations that the same old marketing tactics no longer apply. Consumers crave meaningful and memorable experiences that they can share with others. They want this when they travel, shop, dine, drive, decorate — it's no different with healthcare. Manifest Life uses storytelling and experiences — content and context — to craft the kinds of brand experiences that grow businesses," says Tomkiw.

Manifest Life already partners with leading hospitals and health systems; biotech, pharmaceutical and medical device companies; health associations; and healthcare payers, including Cleveland Clinic, Abbott, WebMD, Aurora Health Care, Baylor Scott & White Health, Parrish Medical Center and Ochsner Health System. Most recently, the division has garnered new business from Tenet Health and the University of Michigan Health System.

Joining the Manifest Life leadership team are Gregg Radzely, SVP/Business Development, and Rico Ricketson, Managing Director/Accounts. Together, they will use their extensive healthcare backgrounds to continue to provide meaningful, strategic content experiences to clients, while focusing on growing the Manifest Life portfolio of business.

"We understand what it takes to develop, engage and regularly interact with the key consumer, professional and employee audiences in healthcare and pharmaceutical companies," says Radzely. "We help our clients organize, systematize and implement their content marketing strategy to reach the right audience, with the right experience, the right message to drive action and outcomes."

Manifest Life will be at SHSMD Connections, one of the preeminent healthcare strategy and market development conferences in the U.S., to officially introduce its new content marketing and experience design capabilities to the healthcare community this month.

ABOUT MANIFEST

Formed by the combination of Manifest Digital, a leader in experience design, and McMURRY/TMG, the leading independent content marketing agency in the U.S., Manifest offers a unique fusion of experience design, emerging technology and content to create compelling customer experiences for leading brands. Clients include Abbott, Allstate, BMW, Baylor Scott & White Health, Delta Faucet, Enterprise Holdings, Inc., The Ritz-Carlton, Kohl's, Motorola, Nestle Purina Pet Care Company, Post Holdings, WebMD and UPS.

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SOURCE Manifest