Mandom Opens English Website, Facebook Page for Global Communication Campaign on GATSBY, Asia's No.1 Men's Cosmetics Brand

OSAKA, Japan, Sept. 9, 2011 /PRNewswire/ -- Mandom Corp. has opened two English-language GATSBY sites, a global website and a Facebook page, as a means of global communication with consumers around the world. The two sites were launched in August 2011.

-- Growing Western Interest in GATSBY

Consumers, not only in Asia but also in the West, are posting articles and videos about GATSBY on the Internet, including SNS and video-sharing sites, showing an increased interest among them in GATSBY and hairstyles groomed with GATSBY products. They call "Asian Hair" or "Anime Hair" the latest grooming practice unique to Japan that includes making hair stand up and twisting hair into lively bundles. The products and techniques behind the made-in-Japan "KAKKOii" (cool) style seem to have attracted their interest.

So, Mandom opened the two English-language sites in part to provide information to and in part to activate communication with consumers worldwide, including those living outside our sales area. One is "GATSBY Global Site" aimed at providing information from GATSBY and the other is "GATSBY Facebook Page" aimed at helping form a GATSBY community.

The sites began with the offer of content featuring "Moving Rubber," the main item in the GATSBY series.

-- Site Content

1. GATSBY Global Site: http://www.gatsbyglobal.com

Content

*About the brand

*Product information

*Styling techniques

*Videos

*About the company

2. GATSBY Facebook Page: http://www.facebook.com/GATSBYofficialpage

Content

*Postings to Wall

*Posting pictures

*Games

*Styling videos

*Others

-- About GATSBY brand

With offices in Japan and eight other countries and regions of Asia, Mandom Corp. is selling GATSBY products to consumers in the region. Since introduction in 1978, GATSBY has always been a de facto standard cosmetics brand for Asian young men, satisfying their desire to be stylish, offering new values such as new usages and hairstyles, constantly evolving and keeping pace with the changes of consumers. Our group now sells about 33 billion yen a year, establishing a top brand position in men's cosmetics in Asia.

Contact:
Akiko Date
Overseas Business Operations Dept.
Business Development Div.
Mandom Corp.
Tel: +81-6-6767-5050
Fax: +81-6-6767-5045
e-mail: [email protected]  

SOURCE Mandom Corp.