Makeup Base Market size to grow by USD 7.86 billion from 2021 to 2026, Driven by the rising demand among millennial consumers - Technavio

NEW YORK, April 6, 2023 /PRNewswire/ -- The global makeup base market size is estimated to increase by USD 7.86 billion from 2021 to 2026. The market's growth momentum will accelerate at a CAGR of 4.73%. The rising demand among millennial consumers is one of the key drivers supporting the makeup base market growth. Vendors of cosmetics have several growth opportunities owing to the expanding millennial population and the rise in their purchasing power. Women made up about 40% of the global workforce in 2020, and this figure is predicted to rise throughout the forecast period. Thus, the increase in the number of women working is anticipated to increase the addressable market for the global makeup base market during the forecast period. Discover some insights on market size during the forecast period (2022 to 2026) before buying the full report - Request a sample report

Makeup base market – Vendor Analysis

Vendor Landscape - The global makeup base market is fragmented with the presence of several global as well as regional vendors. A few prominent vendors that offer makeup base in the market are Amorepacific Group Inc., Anastasia Beverly Hills LLC, CHANEL Ltd., Christian Dior SE, Clarins Sdn Bhd, JAB Holding Co. Sarl, Johnson and Johnson, Kao Corp, Kering SA, Kose Corp., LOreal SA, Mary Kay Inc., Purity Cosmetics, Revolution Beauty Ltd, Shiseido Co. Ltd, The Estee Lauder Co. Inc., The Procter and Gamble Co., Too Faced Cosmetics LLC, Unilever PLC, and Vellvette Lifestyle Pvt. Ltd. and others.

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Vendor Offerings -

• Amorepacific Group Inc. - The company offers makeup base products such as Color control cushion compact broad spectrum SPF 50 plus.
• Anastasia Beverly Hills LLC - The company offers makeup base products such as Luminous foundation 320N.
• CHANEL Ltd. - The company offers makeup base products such as Le Blanc de Chanel multi-use illuminating base.
• For details on vendors and their offerings – Request a sample report

Makeup Base Market - Segmentation Assessment

Segment Overview

Technavio has segmented the market based on product (foundation, powder, concealer, and primer), distribution channel (offline and online), and geography (APAC, North America, Europe, South America, and Middle East and Africa). 

• The market share growth by the foundation segment will be significant during the forecast period. Due to the wide variety of product options available, the foundation segment is anticipated to dominate the market. There are many different types of foundation products, including whipped (mousse), sticks, gels, and tinted moisturizers. For instance, Estee Lauder Co. Inc. (Estee Lauder) provides an aqua-based foundation under its brand Estee Lauder, marketed as Double Wear Light Soft Matte Hydra Makeup. These underlying factors will fuel market expansion over the forecast period.

Geography Overview

 The report provides actionable insights and estimates the contribution of all regions to the growth of the global makeup base market.

• APAC is estimated to account for 47% of the growth of the global makeup base market during the forecast period. China and Japan are the key markets for makeup base in the region. Market growth in this region will be faster than the growth of the market in any other region. The expansion of the middle class in APAC will support the growth of the makeup base market. Furthermore, personalized promotions through social networking platforms have increased awareness about premium makeup base brands in the region. 

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Makeup Base Market – Market Dynamics

Key Trends -

One of the major makeup base market trends boosting the growth of the market is the popularity of organic and natural products. The use of natural ingredients such as natural antioxidants, flower extract, and aloe vera gels is becoming popular among cosmetic original design manufacturers (ODMs) and manufacturers of beauty products. Consumer preferences for chemical-free natural makeup options have fueled the demand for natural cosmetics. Additionally, cosmetic researchers are developing new formulations using traditional and regional ingredients due to the clean beauty and green beauty trends. As a result, the market is anticipated to grow at a faster rate during the forecast period due to the growing demand for organic and natural products.

Major challenges - 

One of the factors hindering the makeup base market growth is the regulatory issues in the cosmetics sector. Over the past few years, vendors have experienced a favorable regulatory environment in the global cosmetics market, which includes the makeup base market. However, the regulatory framework is becoming stricter due to the rising incidence of skin-related conditions caused by the prolonged use of makeup. Vendors in the global makeup base market are, therefore, required to abide by a number of regulatory standards in the global cosmetics sector. Additionally, the makeup base market's regulatory requirements place emphasis on industry players along the entire value chain, which is likely to limit market expansion during the forecast period.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this Makeup Base Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the makeup base market between 2022 and 2026
• Precise estimation of the size of the makeup base market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the makeup base market across APAC, North America, Europe, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of makeup base market vendors

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Related Reports:

The eye makeup market size is expected to increase by USD 5.19 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 5.7%. The report extensively covers eye makeup market segmentation by distribution channel (offline and online) and geography (APAC, North America, Europe, South America, and the Middle East and Africa). The rising awareness about eye makeup is one of the key factors driving the eye makeup market growth.

The makeup tools market size is expected to increase by USD 862.43 million from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 6.85%. The report extensively covers market segmentation by product (makeup brushes, other tools, and disposable makeup tools) and geography (North America, Europe, APAC, South America, and MEA). Premiumization of makeup tools is the key driver influencing the growth of the market. 

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Table of Contents  

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis
• Exhibit 13: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026
• Exhibit 14: Chart on Global - Market size and forecast 2021-2026 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2021-2026 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary
• Exhibit 18: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers
• Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers
• Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants
• Exhibit 21: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes
• Exhibit 22: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry
• Exhibit 23: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition
• Exhibit 24: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Product

• 5.1 Market segments
• Exhibit 25: Chart on Product - Market share 2021-2026 (%)
• Exhibit 26: Data Table on Product - Market share 2021-2026 (%)

• 5.2 Comparison by Product
• Exhibit 27: Chart on Comparison by Product
• Exhibit 28: Data Table on Comparison by Product

• 5.3 Foundation - Market size and forecast 2021-2026
• Exhibit 29: Chart on Foundation - Market size and forecast 2021-2026 ($ billion)
• Exhibit 30: Data Table on Foundation - Market size and forecast 2021-2026 ($ billion)
• Exhibit 31: Chart on Foundation - Year-over-year growth 2021-2026 (%)
• Exhibit 32: Data Table on Foundation - Year-over-year growth 2021-2026 (%)

• 5.4 Powder - Market size and forecast 2021-2026
• Exhibit 33: Chart on Powder - Market size and forecast 2021-2026 ($ billion)
• Exhibit 34: Data Table on Powder - Market size and forecast 2021-2026 ($ billion)
• Exhibit 35: Chart on Powder - Year-over-year growth 2021-2026 (%)
• Exhibit 36: Data Table on Powder - Year-over-year growth 2021-2026 (%)

• 5.5 Concealer - Market size and forecast 2021-2026
• Exhibit 37: Chart on Concealer - Market size and forecast 2021-2026 ($ billion)
• Exhibit 38: Data Table on Concealer - Market size and forecast 2021-2026 ($ billion)
• Exhibit 39: Chart on Concealer - Year-over-year growth 2021-2026 (%)
• Exhibit 40: Data Table on Concealer - Year-over-year growth 2021-2026 (%)

• 5.6 Primer - Market size and forecast 2021-2026
• Exhibit 41: Chart on Primer - Market size and forecast 2021-2026 ($ billion)
• Exhibit 42: Data Table on Primer - Market size and forecast 2021-2026 ($ billion)
• Exhibit 43: Chart on Primer - Year-over-year growth 2021-2026 (%)
• Exhibit 44: Data Table on Primer - Year-over-year growth 2021-2026 (%)

• 5.7 Market opportunity by Product
• Exhibit 45: Market opportunity by Product ($ billion)

6 Market Segmentation by Distribution Channel

• 6.1 Market segments
• Exhibit 46: Chart on Distribution Channel - Market share 2021-2026 (%)
• Exhibit 47: Data Table on Distribution Channel - Market share 2021-2026 (%)

• 6.2 Comparison by Distribution Channel
• Exhibit 48: Chart on Comparison by Distribution Channel
• Exhibit 49: Data Table on Comparison by Distribution Channel

• 6.3 Offline - Market size and forecast 2021-2026
• Exhibit 50: Chart on Offline - Market size and forecast 2021-2026 ($ billion)
• Exhibit 51: Data Table on Offline - Market size and forecast 2021-2026 ($ billion)
• Exhibit 52: Chart on Offline - Year-over-year growth 2021-2026 (%)
• Exhibit 53: Data Table on Offline - Year-over-year growth 2021-2026 (%)

• 6.4 Online - Market size and forecast 2021-2026
• Exhibit 54: Chart on Online - Market size and forecast 2021-2026 ($ billion)
• Exhibit 55: Data Table on Online - Market size and forecast 2021-2026 ($ billion)
• Exhibit 56: Chart on Online - Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on Online - Year-over-year growth 2021-2026 (%)

• 6.5 Market opportunity by Distribution Channel
• Exhibit 58: Market opportunity by Distribution Channel ($ billion)

7 Customer Landscape

• 7.1 Customer landscape overview
• Exhibit 59: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Geographic Landscape

• 8.1 Geographic segmentation
• Exhibit 60: Chart on Market share by geography 2021-2026 (%)
• Exhibit 61: Data Table on Market share by geography 2021-2026 (%)

• 8.2 Geographic comparison
• Exhibit 62: Chart on Geographic comparison
• Exhibit 63: Data Table on Geographic comparison

• 8.3 APAC - Market size and forecast 2021-2026
• Exhibit 64: Chart on APAC - Market size and forecast 2021-2026 ($ billion)
• Exhibit 65: Data Table on APAC - Market size and forecast 2021-2026 ($ billion)
• Exhibit 66: Chart on APAC - Year-over-year growth 2021-2026 (%)
• Exhibit 67: Data Table on APAC - Year-over-year growth 2021-2026 (%)

• 8.4 North America - Market size and forecast 2021-2026
• Exhibit 68: Chart on North America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 69: Data Table on North America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 70: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 71: Data Table on North America - Year-over-year growth 2021-2026 (%)

• 8.5 Europe - Market size and forecast 2021-2026
• Exhibit 72: Chart on Europe - Market size and forecast 2021-2026 ($ billion)
• Exhibit 73: Data Table on Europe - Market size and forecast 2021-2026 ($ billion)
• Exhibit 74: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 75: Data Table on Europe - Year-over-year growth 2021-2026 (%)

• 8.6 South America - Market size and forecast 2021-2026
• Exhibit 76: Chart on South America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 77: Data Table on South America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 78: Chart on South America - Year-over-year growth 2021-2026 (%)
• Exhibit 79: Data Table on South America - Year-over-year growth 2021-2026 (%)

• 8.7 Middle East and Africa - Market size and forecast 2021-2026
• Exhibit 80: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
• Exhibit 81: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
• Exhibit 82: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 83: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

• 8.8 US - Market size and forecast 2021-2026
• Exhibit 84: Chart on US - Market size and forecast 2021-2026 ($ billion)
• Exhibit 85: Data Table on US - Market size and forecast 2021-2026 ($ billion)
• Exhibit 86: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 87: Data Table on US - Year-over-year growth 2021-2026 (%)

• 8.9 China - Market size and forecast 2021-2026
• Exhibit 88: Chart on China - Market size and forecast 2021-2026 ($ billion)
• Exhibit 89: Data Table on China - Market size and forecast 2021-2026 ($ billion)
• Exhibit 90: Chart on China - Year-over-year growth 2021-2026 (%)
• Exhibit 91: Data Table on China - Year-over-year growth 2021-2026 (%)

• 8.10 Japan - Market size and forecast 2021-2026
• Exhibit 92: Chart on Japan - Market size and forecast 2021-2026 ($ billion)
• Exhibit 93: Data Table on Japan - Market size and forecast 2021-2026 ($ billion)
• Exhibit 94: Chart on Japan - Year-over-year growth 2021-2026 (%)
• Exhibit 95: Data Table on Japan - Year-over-year growth 2021-2026 (%)

• 8.11 Germany - Market size and forecast 2021-2026
• Exhibit 96: Chart on Germany - Market size and forecast 2021-2026 ($ billion)
• Exhibit 97: Data Table on Germany - Market size and forecast 2021-2026 ($ billion)
• Exhibit 98: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 99: Data Table on Germany - Year-over-year growth 2021-2026 (%)

• 8.12 UK - Market size and forecast 2021-2026
• Exhibit 100: Chart on UK - Market size and forecast 2021-2026 ($ billion)
• Exhibit 101: Data Table on UK - Market size and forecast 2021-2026 ($ billion)
• Exhibit 102: Chart on UK - Year-over-year growth 2021-2026 (%)
• Exhibit 103: Data Table on UK - Year-over-year growth 2021-2026 (%)

• 8.13 Market opportunity by geography
• Exhibit 104: Market opportunity by geography ($ billion)

9 Drivers, Challenges, and Trends

• 9.1 Market drivers

• 9.2 Market challenges

• 9.3 Impact of drivers and challenges
• Exhibit 105: Impact of drivers and challenges in 2021 and 2026

• 9.4 Market trends

10 Vendor Landscape

• 10.1 Overview

• 10.2 Vendor landscape
• Exhibit 106: Overview on Criticality of inputs and Factors of differentiation

• 10.3 Landscape disruption
• Exhibit 107: Overview on factors of disruption

• 10.4 Industry risks
• Exhibit 108: Impact of key risks on business

11 Vendor Analysis

• 11.1 Vendors covered
• Exhibit 109: Vendors covered

• 11.2 Market positioning of vendors
• Exhibit 110: Matrix on vendor position and classification

• 11.3 Amorepacific Group Inc.
• Exhibit 111: Amorepacific Group Inc. - Overview
• Exhibit 112: Amorepacific Group Inc. - Business segments
• Exhibit 113: Amorepacific Group Inc. - Key offerings
• Exhibit 114: Amorepacific Group Inc. - Segment focus

• 11.4 Anastasia Beverly Hills LLC
• Exhibit 115: Anastasia Beverly Hills LLC - Overview
• Exhibit 116: Anastasia Beverly Hills LLC - Product / Service
• Exhibit 117: Anastasia Beverly Hills LLC - Key offerings

• 11.5 CHANEL Ltd.
• Exhibit 118: CHANEL Ltd. - Overview
• Exhibit 119: CHANEL Ltd. - Business segments
• Exhibit 120: CHANEL Ltd. - Key offerings
• Exhibit 121: CHANEL Ltd. - Segment focus

• 11.6 Christian Dior SE
• Exhibit 122: Christian Dior SE - Overview
• Exhibit 123: Christian Dior SE - Product / Service
• Exhibit 124: Christian Dior SE - Key offerings

• 11.7 JAB Holding Co. Sarl
• Exhibit 125: JAB Holding Co. Sarl - Overview
• Exhibit 126: JAB Holding Co. Sarl - Product / Service
• Exhibit 127: JAB Holding Co. Sarl - Key news
• Exhibit 128: JAB Holding Co. Sarl - Key offerings

• 11.8 LOreal SA
• Exhibit 129: LOreal SA - Overview
• Exhibit 130: LOreal SA - Business segments
• Exhibit 131: LOreal SA - Key news
• Exhibit 132: LOreal SA - Key offerings
• Exhibit 133: LOreal SA - Segment focus

• 11.9 Mary Kay Inc.
• Exhibit 134: Mary Kay Inc. - Overview
• Exhibit 135: Mary Kay Inc. - Product / Service
• Exhibit 136: Mary Kay Inc. - Key offerings

• 11.10 Revolution Beauty Ltd
• Exhibit 137: Revolution Beauty Ltd - Overview
• Exhibit 138: Revolution Beauty Ltd - Product / Service
• Exhibit 139: Revolution Beauty Ltd - Key offerings

• 11.11 Shiseido Co. Ltd
• Exhibit 140: Shiseido Co. Ltd - Overview
• Exhibit 141: Shiseido Co. Ltd - Business segments
• Exhibit 142: Shiseido Co. Ltd - Key offerings
• Exhibit 143: Shiseido Co. Ltd - Segment focus

• 11.12 The Estee Lauder Co. Inc.
• Exhibit 144: The Estee Lauder Co. Inc. - Overview
• Exhibit 145: The Estee Lauder Co. Inc. - Business segments
• Exhibit 146: The Estee Lauder Co. Inc. - Key news
• Exhibit 147: The Estee Lauder Co. Inc. - Key offerings
• Exhibit 148: The Estee Lauder Co. Inc. - Segment focus

12 Appendix

• 12.1 Scope of the report

• 12.2 Inclusions and exclusions checklist
• Exhibit 149: Inclusions checklist
• Exhibit 150: Exclusions checklist

• 12.3 Currency conversion rates for US$
• Exhibit 151: Currency conversion rates for US$

• 12.4 Research methodology
• Exhibit 152: Research methodology
• Exhibit 153: Validation techniques employed for market sizing
• Exhibit 154: Information sources

• 12.5 List of abbreviations
• Exhibit 155: List of abbreviations

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact
Technavio Research
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UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

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