Majority of Grill Owners Want to Rekindle the Sizzle

CRITTENDEN, Ky., June 13, 2017 /PRNewswire/ -- Summer is nearly here, which means backyard grillers are ready to heat things up. Unfortunately, some grills lose their chops over time, leaving owners to evaluate what's left of the spark that once was. A recent research study commissioned by gourmet grill maker Napoleon has American grill owners sharing what features fire them up and how upgrading might help reignite the dying flame.

Evoking sentiments of summer fun and meals with friends and family, it's not surprising that many grill owners feel a strong connection to their current grill. However, the study found a majority of Americans still feel they can do better. According to the study, four in five grill owners agree their grill isn't perfect – and could benefit from some upgrades. The study also found that two-thirds of grillers said they would enjoy grilling more and/or would grill more often if their grill had upgraded features.

"While it's not surprising many grillers feel a strong connection to their grill, it is surprising that the majority of those people are still interested in upgrading it," said Stephen Schroeter, senior vice-president of sales and marketing for Napoleon. "The good news is grills of today offer many new features to help make grilling quicker, easier and more fun—and that's what consumers are looking for."

The following features were ranked as the top burning desires among American grillers:

1. High-quality construction and durability – Number one on the list of importance for grillers is high-quality construction and durability. Some grills lose their luster over time, so it's important a grill offers superior construction, high-quality materials and a long warranty. For a long-lasting relationship, Napoleon grills offer premium stainless steel construction, including the body, burners, sear plates and grate.
2. Large grilling surface – Bigger is better when it comes to grill working space. Coming in a close second to quality construction is large grilling surface. This is especially important for Gen Xers. Napoleon's largest grill, the Prestige PRO™825, features 10 burners and offers enough room to grill 52 burgers at once, taking home entertaining to the next level.
3. Lights for evening or night grilling – Serious grillers want a grill that won't stop until they do. Built-in interior lights make grilling at night no shot in the dark. The Napoleon Prestige PRO series even offers lighted control knobs that illuminate red when the gas is on and blue when it is off for an extra measure of safety.
4. Smoking capability – Consumers today want it all, including a grill that can also convert to a smoker. An optional stainless steel smoker tube can be inserted into several Napoleon grill models, enhancing food with genuine smoke flavor.
5. Rotisserie – Another option grillers are looking for is a rotisserie, which allows them to produce restaurant quality meals right in their own backyard. Napoleon offers various sizes of optional rotisserie kits that are made to fit different grill models. 

Grilling for the Generations

Grilling has been bringing the heat for decades, but the study found the year in which someone was born says something about their connection with their grill. For example, Generation X and Baby Boomers reported a stronger connection to their grill—some even deeming it their soulmate—as opposed to Millennials and the Silent Generation who don't grill as frequently.

Other insights from the research found that households with kids living in them pick up the grilling tongs more frequently than those who don't. Additionally, household income has a big say in how often a grill gets its sear on—as household income increases, so does grill use.

For more information about Napoleon's line of feature-rich grills, tips and recipes, visit http://www.NapoleonGrills.com; or connect on Twitter @GourmetGrills, or on the Napoleon Grills Facebook page.

About the Napoleon Group of Companies:
Napoleon is North America's largest privately owned manufacturer of quality wood and gas fireplaces (inserts and stoves), gourmet gas and charcoal grills, outdoor living products and a complete line of Heating & Cooling equipment. The company with operations in Crittenden, Ky., and Barrie, Ont., began in 1976 when a small steel fabrication business launched by Wolfgang Schroeter started manufacturing steel railings. Since then, Napoleon's commitment to producing quality products combined with honest, reliable service has been the successful framework to the rapid growth of the company which now operates with 1.4 million square feet of manufacturing space, and employs more than 1,400 associates.

Additional links:
https://www.napoleongrills.com/ 
https://www.napoleongrills.com/grills/prestige-pro-series-gas-grills 
https://twitter.com/gourmetgrills 
https://www.facebook.com/NapoleonGrilling/ 

SOURCE Napoleon

Related Links

https://www.napoleongrills.com/

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