Main Line Health Taps Mangos for Strategy and Rebranding

MALVERN, Pa., Oct. 5 /PRNewswire/ -- Mangos, a full service advertising agency, has been selected Agency of Record for Main Line Health, an integrated healthcare delivery network that includes four acute care hospitals, a rehabilitation hospital and a drug and alcohol treatment center serving parts of Philadelphia and its western suburbs.

(Photo: http://photos.prnewswire.com/prnh/20101005/PH75879LOGO )

(Photo: http://www.newscom.com/cgi-bin/prnh/20101005/PH75879LOGO )

(Logo: http://photos.prnewswire.com/prnh/20080306/AQTH073LOGO )

(Logo: http://www.newscom.com/cgi-bin/prnh/20080306/AQTH073LOGO )

Main Line Health selected Mangos to help lead its rebranding effort based on the strength of the agency's healthcare and consumer experience.  Sarah Peterson, Senior Vice President, Marketing and Public Affairs for Main Line Health explains, "Main Line Health's focus is on delivering the most advanced medicine to both treat and cure disease.  But we also recognize the important role that we, as a healthcare providers, must play in prevention and health management, particularly as the debate surrounding healthcare continues.  Consumers are looking to us to help them live longer and healthier lives and to navigate an increasingly complex healthcare environment.   We were looking for an agency partner who could help capture the consumer's attention and could continue to build the MLH brand for the future.  Mangos is the perfect partner."

The Main Line Health rebranding includes a new logo, a new tag line, an integrated advertising campaign (radio, print, online and out-of-home) direct mail and new graphic standards. Harmelin Media of Philadelphia, Main Line Health's long-term Agency of Record for media planning and placement, was the strategic media partner on the rebranding effort.

Bradley Gast, President of Mangos, notes, "The national debate about the state of healthcare has never been more intense. Our belief was that the time was right for a health system to engage in a real discussion with consumers about the critical healthcare decisions they have to make every day. Our campaign provides straight-up information to help our community make the best choices – for themselves and their families. We really respect the boldness of Main Line Health to move forward in this direction."

The official launch of the "new" Main Line Health began internally in mid-August and was made public in early September.

About Mangos

Mangos is a full-service advertising agency, independently owned since 1977. Clients around the world turn to them to make complex business issues simple, human and relevant. Mangos has earned a reputation for creating award-winning work that delivers proven results.

About Main Line Health

Founded in 1985, Main Line Health (MLH) is a non-profit health system serving portions of Philadelphia and its western suburbs. At its core are four of the region's most respected acute care hospitals — Lankenau Hospital, Bryn Mawr Hospital, Paoli Hospital and Riddle Hospital — as well as one of the nation's premier facilities for rehabilitative medicine, Bryn Mawr Rehab Hospital, and Mirmont Treatment Center for drug and alcohol recovery. Main Line Health, with over 10,000 employees and 2,000 physicians, provides the area's most advanced medicine, as well as health-centered care, education and research to help our community stay well ahead on the path to life-long health.

Samples from the Mangos portfolio can be viewed at www.mangosinc.com.

SOURCE Mangos

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