MAGIC Launches MAGIC University, An Education Portal For The Fashion Industry

LOS ANGELES, Feb. 11, 2015 /PRNewswire/ -- As one of the most important voices in the business of fashion, MAGIC has held court twice a year in Las Vegas for over 85 years. Today, MAGIC announces the creation of MAGIC University, the first-ever retail education portal in the fashion industry. MAGIC executives and leading retail experts author this free, digital educational resource.

MAGIC University provides educational content for retailers, buyers, marketing professionals and fashion entrepreneurs. MAGIC's goal is to act as a resource and continue to drive the global fashion industry forward by sharing knowledge, ideas, trends and tools from across the fashion marketplace. Information will be available in one location, easily searched by topic at http://magicuniversity.co/.

"The retail industry can be fragmented, due to the varying demographics the fashion industry serves," says UBM Advanstar's Leslie Gallin. "We are looking to elevate our engagement and provide more meaningful content to the fashion marketplace - in addition to the best product assortments on our show floors. One of the greatest benefits we can offer new and established retail industry professionals is MAGIC University. This resource breaks down some of the natural barriers found in acquiring tactical business information. It allows us to inspire retailers and designers to peer across different parts of the retail industry to find instruction, tools and ideas from seasoned industry veterans."

MAGIC University launches with five tracks and content will be added on a quarterly basis. Each track invites the reader to dive deeper into a level of information previously unattainable.

Below is a preview of the first five tracks:

• Track #1 – Omni-Channel Marketing
  • No matter how your customer buys, it is important to make sure they can find what they want – when they need it. This series provides a comprehensive guide to develop successful e-commerce, merchandising, and marketing tactics to connect with customers across all touch points.
• Track #2 – Social Media
  • Social media has become the most powerful connector for retailers in terms of customer service, engagement and sales. MAGIC has broken down the five most important platforms and apps you must know in social media.
• Track #3 – Trends
  • Navigating consumers' preferences and determining how to build those into future apparel, accessories, and footwear demands is a complex task. MAGIC teamed up with leading forecasting experts to help you lay out the groundwork.
• Track #4  – Consumer Demographics
  • From Millennials to Baby Boomers, to Gen Z, brand marketers need to understand the behavioral triggers of these segments. By understanding their values, aspirations, and beliefs, brands will win customers' lifetime loyalty. MAGIC has revealed what is driving consumer behavior in 2015.
• Track #5  – Product Design + Sustainability
  • Brands, retailers, and product designers are looking for ways to create more efficient manufacturing processes. From local manufacturing to 3D printing and waterless denim to more environmentally friendly production processes, brands want to reduce their carbon footprint while maintaining their bottom line.

About MAGIC
Every August and February, the fashion industry converges in Las Vegas for the most influential event in the business – MAGIC. As an incubator of fashion, MAGIC is where new trends surface and develop into what will be seen on the consumer. The show's goal is to connect and inspire the fashion community. The February 2015 MAGIC will run from February 16 – 19, 2015. For up-to-date exhibitor listings, seminar scheduling, travel support and registration information please visit www.magiconline.com. 

Photo - http://photos.prnewswire.com/prnh/20150211/174979

SOURCE MAGIC Tradeshow

Related Links

http://www.magiconline.com