Madonna's Hard Candy Fitness Brand to Be Represented by Epic Rights for Global Merchandising and Branding Programs
WEST HOLLYWOOD, Calif., May 18, 2015 /PRNewswire/ -- Epic Rights, the full-service global merchandise, licensing and social media marketing company, has been named to represent the Hard Candy Fitness brand, a partnership between New Evolution Ventures, LLC, Madonna and her manager Guy Oseary. Epic Rights will develop and expand on the global merchandising and licensing rights for the brand. The announcement was made jointly today by Brent Leffel, President of Hard Candy Fitness, and Dell Furano, CEO of Epic Rights.
"Hard Candy Fitness is an exciting brand founded by Madonna and inspired by her passion for fitness and health. The campaign we are establishing for Hard Candy Fitness will align with Madonna's dedication to personal excellence," said Furano. "Currently the brand operates clubs in destination cities around the world and develops innovative group programming that integrates fitness, dance, music and entertainment elements that will be incorporated into our global plans for expansion. With Madonna about to begin an international concert tour, her visibility will be especially prominent as we move forward."
Leading the day-to-day effort for Hard Candy Fitness is Dan Levin, who spearheads the Epic Rights Celebrity & Lifestyle division through its strategic alliance with Prominent Brand+Talent. Levin will oversee the development and implementation of the brand extension program. Epic Rights will present the Hard Candy Fitness brand to potential partners at the upcoming Licensing Expo in Las Vegas.
"As Madonna is to music, pop culture and fashion, we believe Hard Candy Fitness will be the preeminent symbol for a fit, healthy and luxury-infused lifestyle," said Levin. "We will develop a global program designed to complement the core Hard Candy Fitness brand elements--music, dance, entertainment, hard/harder/hardest workout mentality--to create a vast array of opportunities for consumer engagement," said Levin.
About Hard Candy Fitness:
Hard Candy Fitness is a global, luxury fitness brand with fitness club locations in destination cities around the world. The brand was created in 2009 with Madonna, the world's leading female pop icon and well-known fitness enthusiast, and New Evolution Ventures, the world's leading operator and developer of fitness brands. Hard Candy Fitness club members enjoy an experience where entertainment and fitness intersect. The brand is best known for innovative group fitness programming, the best and most dynamic instructors and the unique fusion of entertainment, music, dance and fitness. Constantly innovating and influenced by ideas from around the world, Hard Candy Fitness is Madonna inspired, fitness fueled and totally unique.
Hard Candy Fitness currently has club locations in Moscow, St. Petersburg, Santiago, Sydney, Mexico City, Rome, Berlin and Toronto. Hard Candy Fitness is aggressively expanding its footprint into destination cities around the world. For more information, please visit www.hardcandyfitness.com.
About Epic Rights:
Epic Rights is a full-service global branding, licensing and social media marketing company dedicated to building celebrity and entertainment brands via its broad global network of retailers, licensees and agents. Working with a roster of top clients and brands, Epic Rights services include licensing/branding, music merchandising, social media management, VIP ticketing and fan clubs. Epic Rights also oversees sponsorships and endorsements, digital archiving of all creative/photo/media assets and manages worldwide e-commerce for its clients in addition to providing in-house legal resources for trademark registration and audit management. Epic Rights is headquartered in Los Angeles, California. For more information visit Epic Rights.
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SOURCE Epic Rights
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