Madhouse and Kii Announce Strategic Partnership to Drive Mobile Marketing in China

SHANGHAI, Oct. 10, 2012 /PRNewswire/ -- Madhouse and Kii Corporation announced a strategic partnership in mobile marketing. Madhouse is well known for being the largest and most intelligent mobile advertising network in China. Kii Corporation provides a platform for smartphone appmakers that includes investment, cloud services and global distribution partnerships.

Founded 2006 in Shanghai, Madhouse is China's leading and most established mobile ad network and mobile marketing solutions provider -- offering intelligent targeting technology on a network that reaches 82%+ of all China's mobile internet users. The company has over 200 employees in Shanghai, Beijing and Guangzhou, and has offices in Mumbai, New Delhi and Bangalore India.

"We are very pleased to partner with Kii in China. Kii is a market leading platform for mobile app developers. With Madhouse's network and technology, I believe that this partnership will help global appmakers to enter the China market," said Joshua Maa, the founder and CEO of Madhouse.

Kii Corporation will provide access to mobile users in China through their Kii Cloud service, which developers can access in minutes via a native SDK for Apple IOS or Android devices or through a REST API. App developers now can participate in the largest mobile market in the world with more than 900 million mobile users by partnering with Kii and Madhouse. Interested developers can access these resources through the Kii Cloud developer portal at http://developer.kii.com.

"With almost one billion mobile users, China is a key market for global smartphone developers," said Masanari Arai, CEO of Kii Corporation. "Kii is proud to partner with Madhouse, the leading China Advertisement player to expand our business in China on behalf of its global network of app developers."

SOURCE Madhouse Inc.