Macy's Shows Its Love for The American Heart Association with Limited Edition Merchandise Benefiting Go Red For Women®

NEW YORK, Jan. 19, 2011 /PRNewswire/ -- Macy's heart is in the right place!  America's Department Store announced today that, for the second consecutive year, it will show its love for the American Heart Association's Go Red For Women movement with exclusive merchandise designed specially in support of the cause.  Building on the success of last year's exclusive "Little Red Dress" by INC, American Heart Month for 2011 will prove to be more fashionable than ever with exclusive designs that stylishly "Go Red."  T-shirts from Tommy Hilfiger and Ellen Tracy, along with INC's "Go Red" dress, designed by Season Six Project Runway winner, Irina Shabayeva, are sure to breathe life into a neutral winter color palette! In addition, Donatella, Kipling, and August Silk are also showing their support by donating a portion of the sale of special "Go Red" items to the American Heart Association. The entire assortment of Go Red merchandise will be available just in time to celebrate National Wear Red Day on Friday, February 4, 2011.  

(Photo:  http://photos.prnewswire.com/prnh/20110119/CL32158 )

Available at select Macy's, and on macys.com, this year's Go Red merchandise will retail from $29 to $99, with up to 10% of the sale of each item to be donated to the American Heart Association (specific donation details below).  From vintage-inspired t-shirts and an elegant cardigan to stylish accessories, as well as a dress fit for a magical Valentine's Day rendezvous, these pieces are an ideal way to demonstrate heartfelt support for Go Red For Women, a nationwide life-saving movement to promote awareness and prevention of heart disease among women.

Macy's exclusive designers make it easy to "Go Red" for all occasions this season. Tommy Hilfiger's "Tommy Goes Red" t-shirt, as well as an exclusive t-shirt from Ellen Tracy, provide a colorful element of casual chic. For a more formal affair, INC's "Go Red" dress designed by Season Six Project Runway winner, Irina Shabayeva, is a flirty, fitted silhouette in a seductive shade of red that simply screams romance.

"Our customers love to shop for new fashions that not only make them look good but support a cause that is close to their hearts," says Martine Reardon, executive vice president of Marketing for Macy's Inc. "Last year, we launched a red dress from INC that was a tremendous hit with our customers.  Due to its success, we've expanded our assortment of exclusive Go Red merchandise in stores and online.  Together, with fashion and accessories from our exclusive designers and brands, and with the support of our customers, we will be able to once again fashionably raise funds for the AHA."

"Together, Go Red For Women and Macy's have made a tremendous impact in the fight against heart disease – from public awareness to research to advocacy and health care. But even though we've made great strides, almost half of women still don't know that heart disease is their No. 1 killer," said Debra Lockwood, American Heart Association Board Chairman and executive vice president and CFO, Provident Resources Group, Inc. "Together, we can motivate more women to make it their mission to fight heart disease and give them the power to save lives."

Additionally, in honor of American Heart Month and National Wear Red Day, Macy's customers wearing any item of red – anything from lipstick to the signature Red Dress pin to a piece of new Go Red merchandise – will receive a special 20% discount on a wide assortment of merchandise (and a 10% discount on sale and clearance jewelry and watches) at all nationwide Macy's stores, as part of the Wear Red Sale Event taking place from Wednesday, February 2, through Sunday, February 6.  

Go Red For Women Product Details:

INC Dress

• Retail price: $99.00
• Macy's will donate 5% of the sale of the I-N-C International Concepts red dress, designed by Project Runway Season 6 Winner, Irina Shabayeva, now through March 20, 2011.

Tommy Hilfiger T-Shirts (white t-shirt not available on macys.com)

• Retail Price: $29.50
• Macy's and Tommy will donate 10% of the sale of each "Tommy Goes Red" t-shirt now through April 1, 2011.  

Ellen Tracy

• Retail price: $29.50
• Ellen Tracy will donate 10% of the sale of the "Go Red" t-shirt, now through May 2011.

Donatella

• Retail price: $45.00
• Donatella will donate 10% of the sale of every Red Heart Charm Bead sold now through February 28, 2011.  

Kipling

• Retail price: $68.00
• Kipling will donate 5% of the sale of its red alvar bag now through February 28, 2011.

August Silk Cardigan

• Retail price: $58.00
• August Silk will donate 5% of the sale of its special red cardigan now through February 15, 2011.

About Go Red For Women:

Go Red For Women is the American Heart Association's solution to save women's lives. With one out of three women still dying from heart disease, we are committed to fighting this No. 1 killer that can be prevented. GoRedForWomen.org, a premiere source of information and education, connects millions of women of all ages and gives them tangible resources to turn personal choices into life-saving actions. We encourage women and the men who love them to embrace the cause.

For more information please visit GoRedForWomen.org or call 1-888-MY-HEART

(1-888-694-3278). Macy's is a proud national sponsor of the American Heart Association's Go Red For Women.

About Macy's:

Macy's, the largest retail brand of Macy's Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

For Macy's media materials, images and contacts, please visit our online pressroom at www.macys.com/pressroom.

SOURCE Macy's

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