LYSOL® Launches Line of Hydrogen Peroxide Products That Marks a New Era in Household Cleaning

PARSIPPANY, N.J., Aug. 9, 2012 /PRNewswire/ -- Today, LYSOL® announces a new era of cleaning with the launch of LYSOL® Power & Free™, a revolutionary line of household products that harnesses the versatility of hydrogen peroxide to deliver a more powerful clean (on soils like soap scum and tough grease) than bleach.  Each of the four LYSOL® Power & Free™ cleaning products release thousands of micro-bubbles that penetrate deep to remove tough stains, leaving behind a fresh, clean scent with no chemical residue. Since it doesn't have the harshness found in bleach, LYSOL® Power & Free™ helps to free households from the bleach smell, use of protective wear and worrying about the family.

(Photo: http://photos.prnewswire.com/prnh/20120809/PH54569 )

"Guided by our LYSOL® Mission for Health, we are proud to introduce the innovative LYSOL® Power & Free™ product line to consumers who are in search of trusted, powerful cleaning agents that help to maintain a healthy home by using the very common, yet very effective household staple of hydrogen peroxide," said Gregory Chabidon, LYSOL® Marketing Director.

The LYSOL® Power & Free™ line, comprised of Multi-Purpose Cleaner, Bathroom Cleaner, Toilet Bowl Cleaner, and Toilet and Bathroom Wipes, is suitable for everyday use around kids and pets, and may be used on a variety of surfaces with no rinsing needed. It's powerful cleaning, that's family friendly.  Like all LYSOL® products, LYSOL® Power & Free™ kills 99.9 percent of viruses and bacteria (when used as directed).

LYSOL® Power & Free™ Product Line:

• LYSOL® Power & Free™ Multi-Purpose Cleaner – Dissolves grease and soap scum on surfaces throughout the house. Retails for $2.98*. Available in Citrus Sparkle and Oxygen Splash scents.
• LYSOL® Power & Free™ Bathroom Cleaner – Dissolves soap scum and lime scale.  Retails for $3.86*. Available in Cool Spring Breeze scent.
• LYSOL® Power & Free™ Toilet Bowl Cleaner – Dissolves lime scale and rust stains. Retails for $2.52*.  Available in Cool Spring Breeze scent.
• LYSOL® Power & Free™ Toilet and Bathroom Wipes – Kills germs on a variety of surfaces, including: bathtub, toilet seats, glazed ceramic tiles, cabinets, shower door, vanity tops and chrome fixtures. Retails for $2.91*.  Available in Cool Spring Breeze scent.

*Note that all pricing decisions are at the sole discretion of the retailer.

LYSOL® Power & Free™ is available at retailers nationwide.  For more information on LYSOL® Power & Free™ and LYSOL® Mission for Health, visit www.lysol.com.

About Reckitt Benckiser

Reckitt Benckiser (RB) is a global consumer goods leader in health, hygiene and home. With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 25 of companies listed on the London Stock Exchange. Since 2000 net revenues have doubled and the market cap has quadrupled. Today, it is the global No. 1 or No. 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global powerbrands including Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Lysol, Dettol, Clearasil, Veet, Harpic, Bang, Mortein, Finish, Vanish, Woolite, Calgon, Airwick,  and French's, and they account for 70 percent of  net revenue.

RB people are at the heart of the company's success. They have an intense drive for action and a desire to outperform wherever they focus, including in CSR where the company is reducing its carbon footprint by 20 percent by 2020 and has a global partnership with Save the Children.

The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs about 32,000 people worldwide.

For more information, visit www.rb.com

SOURCE Reckitt Benckiser

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