Lyft becomes the official rideshare partner of Events DC
Events DC launches a new Strategic Partners Initiative with Lyft as a founding partner
WASHINGTON, Oct. 12, 2018 /PRNewswire/ -- Lyft, the fastest growing rideshare company in the U.S., and Events DC, the official convention and sports authority for the District of Columbia, announce an exclusive partnership making Lyft the official rideshare partner of Events DC. While this mutually beneficial agreement will enhance corporate brand awareness and consumer engagement for both organizations, Lyft will gain increased access to the diverse audiences of more than 1.9 million visitors Events DC attracts annually to the nation's capital.
"Events DC is excited to kick off a new partnership with Lyft that both provides our venue guests with convenient and cost-efficient transportation options as well as offer brand-alignment and activation opportunities for the rideshare company," said Gregory A. O'Dell, president and chief executive officer of Events DC. "Our Strategic Partners Initiative allows us to integrate corporate partners in all three facets of our business, hosting customer events in our venues, producing our own events and supporting community-based organizations and initiatives throughout the District."
Lyft has become the official rideshare partner of Events DC, which will increase brand presence at all Events DC managed facilities, including the Walter E. Washington Convention Center, across the whole 190-acre RFK Stadium-Armory Campus and the brand new Entertainment and Sports Arena in Congress Heights. This formal partnership will provide an ease of use for the thousands of passengers and drivers who are currently taking Lyft to the various events within these facilities by providing dedicated pickup and drop-off zones, which can be customized for each event accounting for traffic patterns.
"Lyft is proud to be a founding partner of the Strategic Partners Initiative, given that Events DC is everywhere our passengers want to be," said Steve Taylor, Lyft's Mid-Atlantic General Manager. "Alongside Events DC, we're excited to keep DC connected to the sports, music, culture, and special events that make our city an incredible place to live and visit."
Events DC's Strategic Partners Initiative, a program that formalizes corporate partnerships with reciprocal brand-alignment opportunities, provides corporations with increased in-venue brand visibility, engagement with business, public sector and consumer market segments and access to activation opportunities during major city-wide events.
"Washington, DC continues to be a city on the rise with an influx of new residents, including millennials, families and empty nesters, living and working in the city, an explosion of new building and development in all corners of the District, record-setting amounts of city-wide events and a booming hospitality industry," said Erik A. Moses, Events DC senior vice president and managing director of sports, entertainment and special events. "As the official convention and sports authority for the District of Columbia, Events DC provides corporations with a partner who knows the local landscape and can assist in achieving their sales and consumer engagement goals."
Since 2016, Lyft and Events DC have been working closely, with Lyft supporting a variety of events hosted at Events DC managed facilities as well as Lyft sponsoring Events DC produced events, including Events DC Cherry Blast and Events DC Embassy Chef Challenge.
ABOUT EVENTS DC:
Events DC, the official convention and sports authority for the District of Columbia, delivers premier event services and flexible venues across the nation's capital. Leveraging the power of a world-class destination and creating amazing attendee experiences, Events DC generates economic and community benefits through the attraction and promotion of business, athletic, entertainment and cultural activities. Events DC oversees the Walter E. Washington Convention Center, an anchor of the District's hospitality and tourism economy that generates over $400 million annually in total economic impact, and the historic Carnegie Library at Mt. Vernon Square. Events DC manages the Stadium-Armory campus, which includes Robert F. Kennedy Memorial Stadium and surrounding Festival Grounds, the non-military functions of the DC Armory and Maloof Skate Park at RFK Stadium. Events DC also built and now serves as landlord for Nationals Park, the first LEED-certified major professional sports stadium in the United States. The most recent addition is Gateway DC, an innovative and versatile space featuring a covered and open-air pavilion in the center of a 1-acre park, conveniently located in the Congress Heights neighborhood of Washington, DC. For more information, please visit www.eventsdc.com and find us on social media – Facebook (Events DC), Twitter (@TheEventsDC and @TheEventsDC_SED for the Sports, Entertainment and Special Events Division), and Instagram (@EventsDC).
ABOUT LYFT:
Lyft was founded in June 2012 by Logan Green and John Zimmer to improve people's lives with the world's best transportation. Lyft is the fastest growing rideshare company in the U.S. and is available to 95 percent of the US population as well as in Ontario, Canada. Lyft is preferred by drivers and passengers for its safe and friendly experience, and its commitment to effecting positive change for the future of our cities.
Media Contact
Chala Jones
[email protected]
(202) 695-9084
SOURCE Events DC
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