Luxury E-Commerce Jeweler Allurez Diversifies its Inventory, Gains an Edge in the E-Commerce Market

NEW YORK, Sept. 17, 2014 /PRNewswire/ -- Online retailer Allurez partnered up with three major watch brands this summer and launched its new collection of watches. Invicta, Caravelle, and Bulova have been added to the E-commerce Jewelry site as sales increase in an economic comeback.

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"We're proud to partner with affordable yet quality brands to provide an array of options for our consumers in such a competitive industry," said a representative of the company. A 2014 study of the Luxury Goods market by Deloitte stated, "The internet has… leveled the playing field, putting more power in the hands of the consumer with a platform that enables them to shop on their terms when and where they want, while providing price transparency. Consumer expectations regarding price, value, and brands have all been elevated by increased information and access."

Allurez is gaining a competitive edge in the marketplace by diversifying its inventory outside of luxury jewelry and providing a consumer minded user experience. Using Social Platforms like Facebook and Twitter, Social Media savvy consumers use "Social Support" by posting on the company's Facebook page or tweeting questions. Studies have found that consumers are more likely to trust companies with a social presence. Reputation management is necessary in the competitive e- commerce market. Though Allurez still offers traditional customer service support by phone or email, it has seen a decline in these traditional methods of communication as more consumers turn to social media channels for their consumer related questions.

About Allurez

Allurez is the premier designer and retailer of high quality fine jewelry. They are located in the heart of New York City and are committed to providing customers with the largest selection of fine designer jewelry, engagement rings, wedding bands, and certified loose diamonds. For more information on Allurez Jewelry visit Allurez.com

SOURCE Allurez

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