lucy This is For You Giveaway Underscores lucy Knows What Women Want

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Dec 03, 2014, 01:20 ET

ALAMEDA, Calif., Dec. 3, 2014 /PRNewswire/ -- lucy®, a performance apparel company for active women, recently announced the Lucy This Is For You Giveaway, a unique and unexpected contest running until December 16, 2014.

Conceived as a way to help its active customers clear room in their busy schedules for their favorite workouts, lucy launched This Is For You in October to coincide with one of the busiest times of the year for many women. Lucy is giving away a year of services each week to help busy women. Each week a winner will choose between housecleaning, meal delivery or childcare. At the end of the contest period one grand-prize winner will receive all three prizes.

"As we approach the holiday season (probably the busiest time of the year for many women), lucy wanted to acknowledge that sometimes, even with the best intentions, life can get in the way of taking time for yourself and getting in your workout. It happens to all of us," says Laurie Etheridge, President, "So we started thinking about what we could do to help. When someone said, 'let's help her with the other stuff on her to-do list – like cleaning the house!' every woman in the room said, 'Yes!'"

"We've been there. We get it," Etheridge continues. "Even the most committed and organized among us sometimes just have too much on our plates and often sacrifice our workout as a result. We know our customer craves her workout to keep her feeling her best, so we wanted to find a way to really help – especially at this busy time of year."

Customers can enter online at lucy.com/giveaway or on the lucy Facebook page. Lucy will award one very lucky winner a Weekly Prize (10 prizes, 1 per week) of the winner's choice of one (1) of the following three (3) prize options as indicated in his/her entry:

Option 1: Housecleaning for a year - Free Year of Care.com membership plus credit to pay a cleaner †

Option 2: Babysitting for a year - Free Year of Care.com membership plus credit to pay a sitter ††

Option 3: Weekly Dinner For A Year. (Cost of necessary ingredients in pre-measured quantities to create (52) meals for (4) persons.)

And for one very lucky winner a Grand Prize of all three options will be awarded at the end of the contest period.

lucy
lucy designs and sells fitness apparel for active women. The company operates 59 retail stores and an e-commerce website, and partners with select wholesale outlets. lucy is a wholly owned subsidiary of VF Corporation, a global leader in lifestyle branded apparel.

†Winner receives a 12 month premium membership plus $2,100 FreeTime credit to pay their cleaner! Winner will be provided a URL to sign up as a premium member on Care.com before 10/16/2015 and receive a credit of $2,100 FreeTime credit. FreeTime credit may be used to pay cleaners who accept payments via Care.com. Transaction fees may apply. To qualify for this offer, you must upgrade to Premium Membership by 10/16/2015. Credit expires 365 days after issuance. FreeTime credits cannot be redeemed for cash and no substitution or transfer of FreeTime credits by winner is permitted. Once full payment to your cleaner is processed via a credit or debit card, Care.com will credit that card in an amount equal to your FreeTime credit, which cannot exceed the total amount of your payment. $2,100 in FreeTime credit is an estimated representative value for 12 sessions of house cleaning services based on a provider's rate of $175 per session and 1 session of service per month. Rates of housekeeping providers enrolled as members on the Care.com site will vary.

††Winner receives a 12 month premium membership to Care.com plus a min of $1200 FreeTime credit to pay their caregiver! Winner will be provided a URL to sign up as a premium member on Care.com before 10/16/2015 and receive a min credit of $1200 FreeTime credit. FreeTime credit may be used to pay caregivers who accept payments via Care.com. Transaction fees may apply. To qualify for this offer, you must upgrade to Premium Membership by 10/16/2015. Credit expires 365 days after issuance. FreeTime credits cannot be redeemed for cash and no substitution or transfer of FreeTime credits by winner is permitted. Once full payment to your caregiver is processed via a credit or debit card, Care.com will credit that card in an amount equal to your FreeTime credit, which cannot exceed the total amount of your payment. $1200 min in FreeTime credit is an estimated representative value for 80 hours of childcare based on a provider's rate of $15 per hour and 6 hours of service per month. Rates of childcare providers enrolled as members on the Care.com site will vary.

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