LoyaltyExpress Announces Ellie Mae Integration

WOBURN, Mass., March 31, 2014 /PRNewswire/ -- LoyaltyExpress, the mortgage industry's leading CRM & marketing automation company, announced the completion of its integration with Ellie Mae's Encompass® mortgage management solution.  Encompass users can now log into LoyaltyExpress CustomerManager with all of their contacts and closed loan information accessible for high-impact marketing solutions. The marketing programs consist of direct mail, email, and personalized URLs (pURLs), which can be automated with no additional effort.

LoyaltyExpress delivers unparalleled flexibility to clients across the nation.  Customer retention programs typically consist of an electronic customer satisfaction survey followed by a steady drip of direct mail & email communications over a three- to five-year period.  Lead programs (such as mortgage inquiry, pre-qualification, MLS trigger, and credit inquiry programs) are just a few of the solutions available to clients. LoyaltyExpress can create and fulfill a broad array of marketing initiatives, such as referral partner programs, loan officer recruiting, employee anniversary, and customer retention.

"Since we have many clients in common with Ellie Mae, it was strategically important to tighten the integration," said Jeff Doyle, Chief Executive Officer, LoyaltyExpress.   "Making world-class marketing readily accessible for Encompass users (and also easy to use) was the main objective.  The quality of our direct mail and marketing programs is unparalleled in the industry (much like the Encompass user experience). "

The integration is available today for joint and new clients.

About LoyaltyExpress

LoyaltyExpress simplifies customer relationship management and marketing automation for mortgage banks and lenders. Its flagship solution, CustomerManager, is an enterprise-wide software-as-a-service platform that facilitates lead management, integrated email & direct mail campaigns, a compliant marketing store, and a 360-degree view of each loan officer's customers, partners, and prospects.  LoyaltyExpress eliminates the need for multiple marketing vendors based on its world-class direct mail, print, and gift fulfillment center – saving time and eliminating data security concerns.  Visit www.loyaltyexpress.com for more information.

About Ellie Mae

Ellie Mae, Inc. (NYSE: ELLI) is a leading provider of on-demand automation solutions for the mortgage industry. The Company offers an end-to-end solution, delivered using a Software-as-a-Service model that serves as the core operating system for mortgage originators and spans customer relationship management, loan origination and business management. The Company also hosts the Ellie Mae Network™ that allows Encompass^® users to electronically conduct business transactions with the lenders and settlement service providers they work with to process and fund loans. The Company's offerings include the Encompass and DataTrac^® mortgage management software systems.

Ellie Mae was founded in 1997 and is based in Pleasanton, California. To learn more about Ellie Mae, visit www.EllieMae.com or call 877.355.4362.

© 2014 Ellie Mae, Inc. Ellie Mae®, Encompass®, DataTrac®, Ellie Mae Network™ and the Ellie Mae logo are registered trademarks or trademarks of Ellie Mae, Inc. or its subsidiaries. All rights reserved. Other company and product names may be trademarks or copyrights of their respective owners.

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SOURCE LoyaltyExpress