Love Your Floors This Valentine's Day With Limited Edition 'Red' Swiffer® Products

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Feb 01, 2011, 07:40 ET

MINNEAPOLIS, Feb. 1, 2011 /PRNewswire/ -- This Valentine's Day Procter & Gamble's Swiffer® brand is red hot. Limited edition "red" packaged Swiffer products, including Swiffer® WetJet®, Swiffer® Sweeper Starter Kit and Swiffer Dusters® Extender, are available at Target stores nationwide, from February 6 through March 16, along with special "Swiffer® Valentine" displays to help Target guests find the perfect Swiffer products to suit their floors.

Different floor surfaces require different cleaning solutions, so this Valentine's Day Target guests can find the perfect match to help them always clean their floors with love.

Swiffer® limited-edition "red" cleaning solutions include:

Swiffer® WetJet® gets floors cleaner in half the time (versus mop and bucket). This all-in-one cleaning system is designed to break up and dissolve tough messes, penetrating layers of dirt and grime and trapping and locking it deep into the WetJet pad.
Swiffer Sweeper is built smarter to clean better. It traps and locks dirt and dust from virtually any surface in your home.* It's a two-in-one tool designed to give you a smarter clean.
Swiffer Dusters® Extender (with Swiffer® 360 degree Duster Refill) with thousands of deep-cleaning fibers, it reduces up to 90% of allergens**. Designed specifically to clean dirt in grooves and crevices, it traps and locks dust and allergens better than a feather duster.

In addition to the limited edition "red" Swiffer® products and in-store displays, consumers will find a holiday newspaper insert on Sunday, February 6, featuring a special Valentine's Day message from your floor to you.

*Do not use Swiffer® Sweeper Wet Cloths on unfinished, oiled, or waxed wooden boards, non-sealed tiles or carpeted floors.

**Allergens from cats, dogs, and dustmites.

To learn more about Swiffer® visit www.Swiffer.com, or become a fan at www.Facebook.com/Swiffer.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Procter & Gamble