Lottery Market in US - Growing Adoption of Marketing Strategies to Increase Ticket Sales Will Boost the Market Growth

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Aug 16, 2022, 01:15 ET

NEW YORK, Aug. 16, 2022 /PRNewswire/ -- One of the key factors driving the LOTTERY MARKET GROWTH IN US is the growing adoption of marketing strategies to increase ticket sales. Vendors are following integrated marketing communication and using newspapers, magazines, and social media such as YouTube and Facebook to sell their products. These communication channels are playing a key role in generating product awareness in the US. For instance, Georgia Lottery uses a classic billboard display with illuminated numbers to draw in consumers and encourage ticket sales. Similarly, the New York State Gaming Commission (New York Lottery) has a portfolio of commercials, which are strategically developed to attract consumers. One of their TV spots includes a musical number and focuses on the statistics of the game. Lottery companies, including large entertainment companies, are increasingly using social media platforms such as Facebook, Twitter, Pinterest, Instagram, and YouTube to promote lottery and create awareness and interest among consumers. Raising awareness and brand engagement are the major objectives and benefits of social media marketing and the promotion of lottery. This is increasing the consumer base, thereby driving the growth of the lottery market in US during the forecast period.

Attractive Opportunities in Lottery Market in US Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2021-2025

Key Lottery Market in US Highlights –

The lottery market value in US is set to grow by USD 27.9 billion, progressing at a CAGR of 5.96% from 2020 to 2025, as per the latest report by Technavio. Moreover, the Y-O-Y growth rate of 2021 was estimated at 5.24%.
The lottery market in US is segmented by Type (scratch-off games, terminal-based game, and sports lotteries) and Platform (traditional and online).
The lottery market in US report offers information on several market vendors, including Arizona Lottery, Connecticut Lottery Corp., Florida Lottery, International Game Technology plc, New York State Gaming Commission, Pennsylvania Lottery, Pollard Banknote Ltd., Scientific Games Corp., Texas Lottery Commission, and The California State Lottery among others.
The growing adoption of marketing strategies to increase ticket sales is notably driving the lottery market in US growth, although factors such as socio-economic impact of lotteries may impede the market growth. Moreover, advancing technologies is the major trend influencing lottery market growth in the US.
The lottery market share in US growth by the scratch-off games will be significant during the forecast period.

Browse Summary of the LOTTERY MARKET IN US Research Report to Learn More

What are the Top Players Doing to Compete in the Market?

The lottery market in the US is fragmented and the vendors are adopting growth strategies such as investing in R&D to compete in the market. For instance –

Arizona Lottery - The company offers Arizona lottery to support Arizona programs for the public benefit.

Moreover, to make the most of the opportunities and recover from post COVID-19 impact, market vendors are also focusing more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

DOWNLOAD LOTTERY MARKET IN US SAMPLE REPORT to Gain Further Insights

Lottery Market in US Also Covers the Following Areas –

Lottery Market Sizing in US
Lottery Market Forecast in US
Lottery Market Analysis in US

Related Reports –

Browse Summary of the ONLINE LOTTERY MARKET IN CHINA Research Report Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2022-2026: The market value is set to grow by USD 3.67 billion, progressing at a CAGR of 5.13% from 2021 to 2026, as per the latest report by Technavio. Furthermore, this report extensively covers the online lottery market in China segmentation by Product (lotto, sports, VLT, and scratch card) and Device.

Browse Summary of the LOTTERY MARKET IN NORTH AMERICA Research Report Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2020-2024: The market value is set to grow by USD 25.60 billion, progressing at a CAGR of almost 5% from 2019 to 2024, as per the latest report by Technavio. Also, the report analyzes the market's competitive landscape and offers information on several market vendors, including Arizona Lottery, Connecticut Lottery Corp., Florida Lottery,

Lottery Market in US Scope
Report Coverage	Details
Page number	120
Base year	2020
Forecast period	2021-2025
Growth momentum & CAGR	Accelerate at a CAGR of 5.96%
Market growth 2021-2025	$ 27.9 billion
Market structure	Fragmented
YoY growth (%)	5.24
Performing market contribution	US at 100%
Competitive landscape	Leading companies, competitive strategies, consumer engagement scope
Companies profiled	Arizona Lottery, Connecticut Lottery Corp., Florida Lottery, International Game Technology plc, New York State Gaming Commission, Pennsylvania Lottery, Pollard Banknote Ltd., Scientific Games Corp., Texas Lottery Commission, and The California State Lottery
Market Dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, and market condition analysis for the forecast period.
Customization preview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Browse for Technavio "CONSUMER DISCRETIONARY MARKET" Research Reports

Key Topics Covered:

1 Executive Summary

2 Market Landscape

2.1 Market ecosystem

Exhibit 01: Parent market
Exhibit 02: Market characteristics

2.2 Value chain analysis

Exhibit 03: Value chain analysis: Casinos and Gaming

3 Market Sizing

3.1 Market definition

Exhibit 04: Offerings of vendors included in the market definition

3.2 Market segment analysis

Exhibit 05: Market segments

3.3 Market size 2020

3.4 Market outlook: Forecast for 2020 - 2025

Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ billion)
Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

4 Five Forces Analysis

4.1 Five forces summary

Exhibit 08: Five forces analysis 2020 & 2025

4.2 Bargaining power of buyers

Exhibit 09: Bargaining power of buyers

4.3 Bargaining power of suppliers

Exhibit 10: Bargaining power of suppliers

4.4 Threat of new entrants

Exhibit 11: Threat of new entrants

4.5 Threat of substitutes

Exhibit 12: Threat of substitutes

4.6 Threat of rivalry

Exhibit 13: Threat of rivalry

4.7 Market condition

Exhibit 14: Market condition - Five forces 2020

5 Market Segmentation by Type

5.1 Market segments

Exhibit 15: Type - Market share 2020-2025 (%)

5.2 Comparison by Type

Exhibit 16: Comparison by Type

5.3 Scratch-off games - Market size and forecast 2020-2025

Exhibit 17: Scratch-off games - Market size and forecast 2020-2025 ($ billion)
Exhibit 18: Scratch-off games - Year-over-year growth 2020-2025 (%)

5.4 Terminal-based games - Market size and forecast 2020-2025

Exhibit 19: Terminal-based games - Market size and forecast 2020-2025 ($ billion)
Exhibit 20: Terminal-based games - Year-over-year growth 2020-2025 (%)

5.5 Sports lotteries - Market size and forecast 2020-2025

Exhibit 21: Sports lotteries - Market size and forecast 2020-2025 ($ billion)
Exhibit 22: Sports lotteries - Year-over-year growth 2020-2025 (%)

5.6 Market opportunity by Type

Exhibit 23: Market opportunity by Type

6 Market Segmentation by Platform

6.1 Market segments

Exhibit 24: Platform - Market share 2020-2025 (%)

6.2 Comparison by Platform

Exhibit 25: Comparison by Platform

6.3 Traditional - Market size and forecast 2020-2025

Exhibit 26: Traditional - Market size and forecast 2020-2025 ($ billion)
Exhibit 27: Traditional - Year-over-year growth 2020-2025 (%)

6.4 Online - Market size and forecast 2020-2025

Exhibit 28: Online - Market size and forecast 2020-2025 ($ billion)
Exhibit 29: Online - Year-over-year growth 2020-2025 (%)

6.5 Market opportunity by Platform

Exhibit 30: Market opportunity by Platform

7 Customer landscape

8 Drivers, Challenges, and Trends

8.1 Market drivers

8.2 Market challenges

Exhibit 32: Impact of drivers and challenges

8.3 Market trends

9 Vendor Landscape

9.1 Competitive Landscape

9.2 Vendor landscape

Exhibit 33: Vendor landscape

9.3 Landscape disruption

Exhibit 34: Landscape disruption
Exhibit 35: Industry risks

10 Vendor Analysis

10.1 Vendors covered

Exhibit 36: Vendors covered

10.2 Market positioning of vendors

Exhibit 37: Market positioning of vendors

10.3 Arizona Lottery

Exhibit 38: Arizona Lottery - Overview
Exhibit 39: Arizona Lottery - Product and service
Exhibit 40: Arizona Lottery - Key offerings

10.4 Connecticut Lottery Corp.

Exhibit 41: Connecticut Lottery Corp. - Overview
Exhibit 42: Connecticut Lottery Corp. - Product and service
Exhibit 43: Connecticut Lottery Corp. - Key offerings

10.5 Florida Lottery

Exhibit 44: Florida Lottery - Overview
Exhibit 45: Florida Lottery - Product and service
Exhibit 46: Florida Lottery - Key offerings

10.6 International Game Technology plc

Exhibit 47: International Game Technology plc - Overview
Exhibit 48: International Game Technology plc - Business segments
Exhibit 49: International Game Technology plc- Key news
Exhibit 50: International Game Technology plc - Key offerings
Exhibit 51: International Game Technology plc - Segment focus

10.7 New York State Gaming Commission

Exhibit 52: New York State Gaming Commission - Overview
Exhibit 53: New York State Gaming Commission - Product and service
Exhibit 54: New York State Gaming Commission - Key offerings

10.8 Pennsylvania Lottery

Exhibit 55: Pennsylvania Lottery - Overview
Exhibit 56: Pennsylvania Lottery - Product and service
Exhibit 57: Pennsylvania Lottery - Key offerings

10.9 Pollard Banknote Ltd.

Exhibit 58: Pollard Banknote Ltd. - Overview
Exhibit 59: Pollard Banknote Ltd. - Business segments
Exhibit 60: Pollard Banknote Ltd. - Key offerings
Exhibit 61: Pollard Banknote Ltd. - Segment focus

10.10 Scientific Games Corp.

Exhibit 62: Scientific Games Corp. - Overview
Exhibit 63: Scientific Games Corp. - Business segments
Exhibit 64: Scientific Games Corp. - Key offerings
Exhibit 65: Scientific Games Corp. - Segment focus

10.11 Texas Lottery Commission

Exhibit 66: Texas Lottery Commission - Overview
Exhibit 67: Texas Lottery Commission - Product and service
Exhibit 68: Texas Lottery Commission - Key offerings

10.12 The California State Lottery

Exhibit 69: The California State Lottery - Overview
Exhibit 70: The California State Lottery - Product and service
Exhibit 71: The California State Lottery - Key offerings

11 Appendix

11.1 Scope of the report

11.2 Currency conversion rates for US$

Exhibit 72: Currency conversion rates for US$

11.3 Research methodology

Exhibit 73: Research Methodology
Exhibit 74: Validation techniques employed for market sizing
Exhibit 75: Information sources

11.4 List of abbreviations

Exhibit 76: List of abbreviations

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