L'Oreal Paris Announces the Fifth Annual Women of Worth Award Program -- Call For Nominations Begins on May 9th

Honoring Volunteerism, Women's Empowerment, and Dedication to Service

-National Honoree to Receive $25,000 for Her Cherished Cause-

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May 10, 2010, 11:00 ET

NEW YORK, May 10 /PRNewswire/ -- L'Oreal Paris is excited to announce their fifth annual Women of Worth awards program. A Woman of Worth is an inspiring volunteer, an outstanding achiever and a beautiful person who is dedicated to making a difference in her community. She embodies the heart and spirit of the L'Oreal Paris brand which seeks to support and empower women. Beginning on May 9th through July 9th, consumers will be invited to nominate a woman whose service and dedication to volunteerism are making a difference.

The Women of Worth initiative, which honors and awards women from across the country for their inspiring volunteer achievements and outstanding commitment to community service, was originally created in 2006 to bring the L'Oreal Paris iconic brand philosophy, "Because I'm Worth It," to life.

"I am so proud to begin the process of discovering and honoring 10 Women of Worth for the fifth consecutive year. We at L'Oreal Paris are excited to recognize these women for their achievements and inspire others to volunteer," said Karen Fondu, President, L'Oreal Paris.

To honor the 10 Women of Worth winners, each one will receive $5,000 for their personal charitable cause and a matching donation will be made on their behalf to the Ovarian Cancer Research Fund, L'Oreal's charitable partner since 1997. These 10 women will join a group of 40 previous Women of Worth honorees who have dedicated themselves to serving others in their community. Additionally, one National Honoree – the woman who receives the most votes - will receive an extra $25,000 donation to her charitable organization. The Women of Worth National Honoree will be chosen via a public online vote held this fall at womenofworth.com.

For more information about the Women of Worth program and to nominate a woman in your community or yourself, please visit womenofworth.com.

About L'Oreal Paris

The L'Oreal Paris Brand Division of L'Oreal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate luxury beauty at mass. The L'Oreal Paris brand encompasses the four major beauty categories – haircolor, haircare, skincare and cosmetics and includes such well-known brands as Preference, Excellence and Natural Match haircolors; VIVE Pro, Studio Line, and L'Oreal Kids haircare; Dermo-Expertise skincare, including Advanced Revitalift, Age Perfect, Skin Genesis, Sublime Bronze and Men's Expert; Colour Rich, True Match and Bare Naturale cosmetics collections, a portfolio of mascara including Voluminous, Double Extend and telescopic among many others, and the HIP High Intensity Pigments line.

L'Oreal Paris is dedicated to women around the world and the company has been inspired to give back and make a difference in their lives. In 1997, L'Oreal Paris made a long-term commitment to raising awareness for ovarian cancer, which continues to build. To date, L'Oreal Paris has helped raise more than $18 million dollars to further research and build awareness with fundraising efforts such as the L'Oreal Legends Gala and L'Oreal annual "Color of Hope" cosmetics collection.

SOURCE L'Oreal Paris