Long Tall Sally Presents Stand Tall Week, A National Initiative to Celebrate Height

NEW YORK, April 16, 2012 /PRNewswire/ -- Long Tall Sally, the worldwide leader in fashion for tall women, presents Stand Tall Week, a national initiative designed to empower tall women to embrace their height and to educate women about the many benefits of being tall, as well as the importance of fashion and fit.

(Logo:  http://photos.prnewswire.com/prnh/20120416/NY87439LOGO )

Launching in North America on April 16, 2012, Stand Tall Week includes a special website at StandTallWeek.com, a national survey with compelling data about how women feel about their height (what stereotype tall women most wish would be broken, what percentage of women have fibbed about their height, and who won the vote as the top tall style icon), and tall tips and tricks from Arianne Cohen, 6'3" author of The Tall Book: A Celebration of Life from on High.  It also features a week-long pop-up shop and daily deals from clothing retailer Long Tall Sally, and the North American premiere of "Tall Girls" – a documentary that follows the lives of six tall women from the United States and Europe.

"With Stand Tall Week, Long Tall Sally wants to give women a reason to be proud of their height," says Jane Woolf, Long Tall Sally's buying director.  "The goal is to empower women to embrace their statures and to break the common 'tall stereotypes.'  We also want to educate women about 'tall fashion' and how to look confident in clothes that truly fit."

Stand Tall Week kicks off with a website at StandTallWeek.com, detailing all of the events and promotions surrounding the week.  The website includes a collection of quotes from women across North America as to why they "stand tall" and are proud of their height, along with "What I Wore Today" – a blog by 6'3" author Arianne Cohen – that details her take on tall fashion and how to put together outfits that work for a taller figure.  The website also offers a contest to win a weekend trip to New York City.

What's more, StandTallWeek.com highlights facts and figures from the national 2012 "Stand Tall Survey" conducted by Wakefield Research, such as:

• 94% of shorter women think there are benefits to a few extra inches, including 71% citing the ability to reach things as the biggest advantage with "looking like a model" coming in second. 
• One in five tall women has misrepresented her height. The most common place to tell a "tall tale" about height is in person, but driver's licenses and dating profiles also run the risk for misrepresentation.
• 29% of tall women most want to get rid of the notion that they can't wear heels or that they have to play a stereotypical "tall sport" like basketball or volleyball.

The fact is, when you're tall, you naturally stand out so you might as well do it in style! Stand Tall Week brings Long Tall Sally's e-tail fashion website to life in New York City with a week-long pop-up shop at 172 Duane Street featuring the new spring and summer collections.   

But, for those not in New York City, the retailer is rolling out a pop-up shopping tour across the country this season with details and locations at LongTallSally.com/Stores.  In addition, women from coast to coast can always shop online at LongTallSally.com.  To celebrate Stand Tall Week, the brand will feature special online offers such as daily promotions on dresses and swimwear, free shipping and more, along with a "win your shopping cart" contest.

Most mainstream retailers simply lengthen pant legs and sleeves for taller customers, which makes for ill-fitting clothing on a taller figure.  But, at Long Tall Sally, "tall fashion" is more than just extra inches added to a hem.  Instead, all pieces – from denim, to dresses, to suiting, and more – are specifically designed for those 5'8" and taller or for those who need a bit of extra length in the limbs or torso.  The designers craft each and every item from start to finish with a tall frame in mind so that the rise, pocket placements, waist, sleeve length, and everything else fit properly, proportionally on a taller figure.

"Tall fashion is our business," says Woolf.  "Proportions are key when it comes to clothing tall women, and we've spent years researching how to get the fit just right.  Stand Tall Week is our way to spread the concept of properly-fitting clothing across the country.  Tall women naturally stand out! They should look great and feel confident in the process."

Finally, Stand Tall Week brings the North American premiere screening of "Tall Girls" – a documentary that follows the lives of six tall women and explores the many ways height affects girls in their teens and twenties.  The exclusive screening will be held on Wednesday, April 18th at the Tribeca Screening Room in New York City with details on how to attend at StandTallWeek.com.  Attendees will have an opportunity to speak with some of the documentary's stars following the screening.

ABOUT LONG TALL SALLY:

Long Tall Sally is the leader in fashionable apparel and accessories for tall women.  Long Tall Sally specifically designs each and every piece for women 5'8" and taller, giving special attention to the fit and proportions on a taller figure.  With 34 retail stores in four countries – the United States, Canada, the United Kingdom and Germany – and an e-tail site at longtallsally.com, Long Tall Sally is the one-stop-shop for fashionable, tall women worldwide.

SOURCE Long Tall Sally

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