Lole Launches New Spring/Summer Collection With Facebook 'like us and tag yourself' Contest

MONTREAL, Feb. 15, 2012 /PRNewswire/ -- The online launch of Lole's 2012 Spring/Summer Collection was announced this week, and the unveiling includes a Facebook Page makeover that will significantly enhance friend interaction while spreading the brand's lifestyle philosophy of 'Live Out Loud Everyday' even further.

Lole's 'like us and tag yourself' contest will feature a different look each week for four weeks from the new collection -- each look representing a different activity, such as yoga, swim or travel. From the Lole Facebook page, fans will be able to tag themselves on their favorite item and be entered into a weekly drawing for a chance to win the most coveted looks!

"Facebook is a very important part of our online community. We upgraded our entire website last October to improve the direct interaction with our Lole friends. A new Facebook platform was the natural next step to connecting this wonderful community with our lifestyle philosophy," said Pierre-Louis Lacoste, Internet and Corporate Affairs Director at Lole. "The 'like us and tag yourself' contest gives our friends the opportunity to interact with us through social media, and add even more Lole to their wardrobe."

The Spring/Summer Collection, designed by Stephanie Noel in collaboration with Andy The-Anh, is inspired by the same bright colors and unique styles that define Lole's signature look. The exciting new collection will help active women transition throughout their day: from the yoga studio to dinner with friends, from golf or tennis lessons to the spa, and from the office to a spontaneous urban fitness session at the park. Starting today until the end of March, visitors to www.lolewomen.com will be able to discover new versatile styles for their wardrobe.

Nathalie Binda, VP Marketing for Lole, remarked: "Our web presence is essential to the Lole brand and community. The way our consumers interact, shop, learn, discover... is all completely linked on the Internet. Our main goal is to share our passions and products with the largest possible network of Lole friends worldwide."

Active women who are always on the go can now take Lole with them by logging on to Lole's new Facebook Page (www.facebook.com/lolewomen) to keep up with the latest blog posts, podcasts, meet-ups and more, connect with Lole friends, or shop specially selected items. Lole is always open for shopping 24/7/365 at www.lolewomen.com, and Lole's newsletter lets subscribers be the first to learn about Lole news and new collection releases to the online store.

About Lole
Lole believes that well-being is a state of mind that comes from living, loving and moving in harmony with others. Lole stands for 'Live Out Loud Everyday.' We create technical, versatile and feminine fashion apparel for active, urban women. We promote well-being through a fun and healthy lifestyle. We share the dream of inspiring other women to move with us. Lole is there, every day, to support your most beautiful self. And that feels good inside and out. Visit us at www.lolewomen.com

About Coalision
Created by the fusion of the words « coalition » and « collision », Coalision fully reflects the state of mind that reigns within the company: a strong coalition of individuals whose collision of creative forces results in two powerful clothing brands, ORAGE and LOLE. Coalision products are distributed throughout a network of more than 2500 retailers in Canada, USA, Europe and Asia. www.coalision.com

SOURCE Lole