lokai Launches Limited-Edition Blue Bracelet To Celebrate World Water Day And Support Partner charity: water

NEW YORK, March 2, 2015 /PRNewswire/ -- lokai, a global lifestyle brand for seekers of balance, announces today the launch of its first colored bracelet: blue. lokai is donating three dollars for every blue lokai sold between March 1-March 22 to charity: water in celebration of World Water Day. lokai's goal is to help charity: water bring clean drinking water to 10,000 people in Ethiopia.

lokai's marquee product is a unisex bracelet infused with elements from the highest and lowest points on Earth. The band's white bead carries water from Mt. Everest, and its black bead contains mud from the Dead Sea. These extreme elements are a reminder to the wearer to live a balanced life – staying humble during life's peaks and hopeful during its lows.

"Partnering with charity: water was an easy choice," said lokai Founder and CEO Steven Izen. "There are almost 750 million people in the world without access to clean and safe drinking water. Our friends at charity: water are doing incredible work to change that, and we couldn't be more proud to support their mission. The blue lokai charity: water partnership marks the beginning of a series of charity partnerships that will spread lokai's message of personal and global balance."

Founded in 2013, lokai has committed to donating 10% of its net profits to a variety of non-profit organizations. To further raise awareness for charity: water, lokai encourages supporters to Instagram a photo that answers the question "What does water mean to you?" tagging @livelokai, @charitywater and #livelokai.

"We're excited that lokai has joined us to raise awareness for charity: water and our efforts to provide drinking water to people in developing countries," said Scott Harrison, charity: water Founder and CEO. "The new bracelet will not only have an incredible impact for thousands of people in need in Ethiopia, but also serve as an ongoing reminder of the global water crisis."

Through word-of-mouth, social media, influencers and celebrities, lokai has sold over one million bracelets and built an enthusiastic #livelokai community in over 140 countries. Celebrity fans of lokai include Justin Beiber, Kendall Jenner, Selena Gomez, Vanessa Hudgens and Zac Efron.

blue lokai is available online at www.mylokai.com for $18.

About lokai:
Launched in 2013 by Cornell University graduate Steven Izen after a cataclysmic moment in his life, lokai is a wearable reminder to find balance. Carrying water from Mt. Everest and mud from The Dead Sea - the highest and lowest points on earth - the bracelet reminds its wearer to remain humble during life's highs and hopeful through its lows. Learn more at www.mylokai.com.  

About charity: water:
charity: water is a non-profit organization bringing access to clean, safe drinking water to people in developing countries. They use 100% of public donations to directly fund sustainable water solutions in areas of greatest need.

Right now, 748 million people on the planet don't have access to clean, safe drinking water.  Unsafe water and lack of basic sanitation cause 80% of diseases and kill more people every year than all forms of violence, including war. Children are especially vulnerable, as their bodies aren't strong enough to fight diarrhea, dysentery and other illnesses.

Photo - http://photos.prnewswire.com/prnh/20150224/177642

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