LOFT Celebrates Children's Art Through a Special Partnership with St. Jude Children's Research Hospital®

NEW YORK, April 28, 2015 /PRNewswire/ -- LOFT proudly announces the launch of its partnership with St. Jude Children's Research Hospital^®.  The collaboration will raise money for children battling cancer and other life-threatening diseases through the sale of limited-edition LOFT Cares Cards, featuring one-of-a-kind patient artwork. The cards retail for $25 with 90% of the cards' purchase price donated to St. Jude.  With the purchase of the card, clients receive 20% off all their purchases, of $100 or more, until June 1.

Earlier this spring, LOFT collaborated with St. Jude to host a garden art party, where patients at St. Jude were asked to paint what they wanted to find in the garden. The result: beautiful, original pieces of artwork that have been used to create three limited-edition LOFT Cares Cards. LOFT's support of this program will continue to ensure families never receive a bill from St. Jude for treatment, travel, housing and food – because all a family should worry about is helping their child live. The cards officially go on sale April 27 through May 25 in LOFT stores nationwide and LOFT Outlet.            

To kick-off the program, LOFT will be hosting an event at the LOFT store at The Shops on Fremont in Chicago, IL on Wednesday, April 29 from 6:00 pm - 8:30 pm, where LOFT will be donating 10% of sales to St. Jude. Go to LOFT.com to meet the inspiring young artists and read their stories.

About LOFT
Originally established in 1995 as an extension of the Ann Taylor brand, LOFT now stands on it's own with loft.com and over 500 stores in the United States. LOFT creates feminine, effortless clothing for a wide range of women with one common style goal: to look and feel confident, wherever the day takes them. From everyday essentials to attainable trends, LOFT consistently serves up head-to-toe outfits and perfect pieces that make getting dressed feel effortless. It's styles that reflect the world she lives in—at prices that fit in, too. Beyond women's wardrobe needs, LOFT creates genuine and lasting relationships with customers via trusted in-store stylists and an optimistic spirit.

Photo - http://photos.prnewswire.com/prnh/20150427/211955

SOURCE LOFT

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