Vendor Insights
Location Analytics Tools Market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.
The growing competition in the market is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their services. Some vendors are also adopting inorganic growth strategies such as M&As to remain competitive in the market.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
- Alteryx Inc.
- CARTO
- Cisco Systems Inc.
- CleverMaps AS
- Cuebiq Inc.
- Environmental Systems Research Institute Inc.
- Factual Inc
- Galigeo SAS
- GeoMoby
- GeoSpock Ltd.
- Gimbal Inc.
- Gravy Analytics Inc.
- International Business Machines Corp.
- IndoorAtlas Ltd.
- InMarket Media LLC
- Kinetica DB Inc.
- Oracle Corp.
- Pitney Bowes Inc.
- Salesforce.com Inc.
- SAS Institute Inc.
Find additional highlights on the growth strategies adopted by vendors and their product offerings, Read Free Sample Report.
Geographical Market Analysis
North America will provide maximum growth opportunities in Location Analytics Tools Market during the forecast period. According to our research report, the region will contribute to 39% of the global market growth. The presence of major vendors such as ESRI, Oracle, IBM, Salesforce, and SAS Institute, as well as the significant increase in the adoption of location analytics by enterprises and geo-targeted promotions, will aid the growth of the location analytics tools market in North America over the forecast period.
Furthermore, countries such as the US, China, Japan, Germany, and UK are expected to emerge as prominent markets for Location Analytics Tools Market during the forecast period.
Know more about this market's geographical distribution along with the detailed analysis of the top regions. Download Free Sample Report Now
Key Segment Analysis
During the projected period, the transportation segment will have a considerable increase in market share for location analytics tools. The rise can be ascribed to a considerable increase in the use of location analytics technologies, which has a number of advantages, including lower operating expenses, better visibility and control over transportation spending, and the ability to meet customer service level agreements.
View FREE Sample: to know additional highlights and key points on various market segments and their impact in coming years.
Key Market Drivers & Challenges:
The rise in awareness of location-enabled services is one of the primary reasons driving the worldwide location analytics tools market growth. With the rise in internet and smartphone usage, businesses in service-oriented industries such as retail, healthcare, telecommunications, and BFSI are seeing consistent growth in terms of their addressable market. The use of data analytics to implement a data strategy provides businesses with data insights that can be utilized to construct company strategies, generate new and innovative product offers, improve customer experiences, and develop risk mitigation methods.
However, stringent government laws for gathering location-based data are the major roadblocks to the worldwide location analytics tools market's growth.
Download a free sample for highlights on market Drivers & Challenges affecting the Location Analytics Tools Market.
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Location Analytics Tools Market Scope |
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 16.09% |
Market growth 2022-2026 |
$ 11.84 billion |
Market structure |
Fragmented |
YoY growth (%) |
15.25 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
North America at 39% |
Key consumer countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
Alteryx Inc., CARTO, Cisco Systems Inc., CleverMaps AS, Cuebiq Inc., Environmental Systems Research Institute Inc., Factual Inc, Galigeo SAS, GeoMoby, GeoSpock Ltd., Gimbal Inc., Gravy Analytics Inc., International Business Machines Corp., IndoorAtlas Ltd., InMarket Media LLC, Kinetica DB Inc., Oracle Corp., Pitney Bowes Inc., Salesforce.com Inc., and SAS Institute Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 12: Market segments
- 3.4 Market outlook: Forecast for 2021-2026
- Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
- 4.2 Bargaining power of buyers
- Exhibit 18: Bargaining power of buyers – Impact of key factors in 2021 and 2026
- 4.3 Bargaining power of suppliers
- Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
- 4.4 Threat of new entrants
- Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
- 4.5 Threat of substitutes
- Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
- 4.6 Threat of rivalry
- Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
- 4.7 Market condition
- Exhibit 23: Chart on Market condition - Five forces 2021 and 2026
5 Market Segmentation by End-user
- 5.1 Market segments
- Exhibit 24: Chart on End-user - Market share 2021-2026 (%)
- Exhibit 25: Data Table on End-user - Market share 2021-2026 (%)
- 5.2 Comparison by End-user
- Exhibit 26: Chart on Comparison by End-user
- Exhibit 27: Data Table on Comparison by End-user
- 5.3 Transportation - Market size and forecast 2021-2026
- Exhibit 28: Chart on Transportation - Market size and forecast 2021-2026 ($ million)
- Exhibit 29: Data Table on Transportation - Market size and forecast 2021-2026 ($ million)
- Exhibit 30: Chart on Transportation - Year-over-year growth 2021-2026 (%)
- Exhibit 31: Data Table on Transportation - Year-over-year growth 2021-2026 (%)
- 5.4 Retail - Market size and forecast 2021-2026
- Exhibit 32: Chart on Retail - Market size and forecast 2021-2026 ($ million)
- Exhibit 33: Data Table on Retail - Market size and forecast 2021-2026 ($ million)
- Exhibit 34: Chart on Retail - Year-over-year growth 2021-2026 (%)
- Exhibit 35: Data Table on Retail - Year-over-year growth 2021-2026 (%)
- 5.5 BFSI - Market size and forecast 2021-2026
- Exhibit 36: Chart on BFSI - Market size and forecast 2021-2026 ($ million)
- Exhibit 37: Data Table on BFSI - Market size and forecast 2021-2026 ($ million)
- Exhibit 38: Chart on BFSI - Year-over-year growth 2021-2026 (%)
- Exhibit 39: Data Table on BFSI - Year-over-year growth 2021-2026 (%)
- 5.6 Media and entertainment - Market size and forecast 2021-2026
- Exhibit 40: Chart on Media and entertainment - Market size and forecast 2021-2026 ($ million)
- Exhibit 41: Data Table on Media and entertainment - Market size and forecast 2021-2026 ($ million)
- Exhibit 42: Chart on Media and entertainment - Year-over-year growth 2021-2026 (%)
- Exhibit 43: Data Table on Media and entertainment - Year-over-year growth 2021-2026 (%)
- 5.7 Others - Market size and forecast 2021-2026
- Exhibit 44: Chart on Others - Market size and forecast 2021-2026 ($ million)
- Exhibit 45: Data Table on Others - Market size and forecast 2021-2026 ($ million)
- Exhibit 46: Chart on Others - Year-over-year growth 2021-2026 (%)
- Exhibit 47: Data Table on Others - Year-over-year growth 2021-2026 (%)
- 5.8 Market opportunity by End-user
- Exhibit 48: Market opportunity by End-user ($ million)
6 Customer Landscape
- 6.1 Customer landscape overview
- Exhibit 49: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
7 Geographic Landscape
- 7.1 Geographic segmentation
- Exhibit 50: Chart on Market share by geography 2021-2026 (%)
- Exhibit 51: Data Table on Market share by geography 2021-2026 (%)
- 7.2 Geographic comparison
- Exhibit 52: Chart on Geographic comparison
- Exhibit 53: Data Table on Geographic comparison
- 7.3 North America - Market size and forecast 2021-2026
- Exhibit 54: Chart on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 55: Data Table on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 56: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on North America - Year-over-year growth 2021-2026 (%)
- 7.4 Europe - Market size and forecast 2021-2026
- Exhibit 58: Chart on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 59: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 60: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on Europe - Year-over-year growth 2021-2026 (%)
- 7.5 APAC - Market size and forecast 2021-2026
- Exhibit 62: Chart on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 63: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 64: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 65: Data Table on APAC - Year-over-year growth 2021-2026 (%)
- 7.6 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 66: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 67: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 68: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 69: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- 7.7 South America - Market size and forecast 2021-2026
- Exhibit 70: Chart on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 71: Data Table on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 72: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 73: Data Table on South America - Year-over-year growth 2021-2026 (%)
- 7.8 US - Market size and forecast 2021-2026
- Exhibit 74: Chart on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 75: Data Table on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 76: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 77: Data Table on US - Year-over-year growth 2021-2026 (%)
- 7.9 Germany - Market size and forecast 2021-2026
- Exhibit 78: Chart on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 79: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 80: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 81: Data Table on Germany - Year-over-year growth 2021-2026 (%)
- 7.10 China - Market size and forecast 2021-2026
- Exhibit 82: Chart on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 83: Data Table on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 84: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 85: Data Table on China - Year-over-year growth 2021-2026 (%)
- 7.11 UK - Market size and forecast 2021-2026
- Exhibit 86: Chart on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 87: Data Table on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 88: Chart on UK - Year-over-year growth 2021-2026 (%)
- Exhibit 89: Data Table on UK - Year-over-year growth 2021-2026 (%)
- 7.12 Japan - Market size and forecast 2021-2026
- Exhibit 90: Chart on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 91: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 92: Chart on Japan - Year-over-year growth 2021-2026 (%)
- Exhibit 93: Data Table on Japan - Year-over-year growth 2021-2026 (%)
- 7.13 Market opportunity by geography
- Exhibit 94: Market opportunity by geography ($ million)
8 Drivers, Challenges, and Trends
- 8.3 Impact of drivers and challenges
- Exhibit 95: Impact of drivers and challenges in 2021 and 2026
9 Vendor Landscape
- 9.2 Vendor landscape
- Exhibit 96: Overview on Criticality of inputs and Factors of differentiation
- 9.3 Landscape disruption
- Exhibit 97: Overview on factors of disruption
- 9.4 Industry risks
- Exhibit 98: Impact of key risks on business
10 Vendor Analysis
- 10.1 Vendors covered
- Exhibit 99: Vendors covered
- 10.2 Market positioning of vendors
- Exhibit 100: Matrix on vendor position and classification
- 10.3 Alteryx Inc.
- Exhibit 101: Alteryx Inc. - Overview
- Exhibit 102: Alteryx Inc. - Product / Service
- Exhibit 103: Alteryx Inc. - Key news
- Exhibit 104: Alteryx Inc. - Key offerings
- 10.4 Cisco Systems Inc.
- Exhibit 105: Cisco Systems Inc. - Overview
- Exhibit 106: Cisco Systems Inc. - Business segments
- Exhibit 107: Cisco Systems Inc. - Key news
- Exhibit 108: Cisco Systems Inc. - Key offerings
- Exhibit 109: Cisco Systems Inc. - Segment focus
- 10.5 Environmental Systems Research Institute Inc.
- Exhibit 110: Environmental Systems Research Institute Inc. - Overview
- Exhibit 111: Environmental Systems Research Institute Inc. - Product / Service
- Exhibit 112: Environmental Systems Research Institute Inc. - Key offerings
- 10.6 Gravy Analytics Inc.
- Exhibit 113: Gravy Analytics Inc. - Overview
- Exhibit 114: Gravy Analytics Inc. - Product / Service
- Exhibit 115: Gravy Analytics Inc. - Key offerings
- 10.7 International Business Machines Corp.
- Exhibit 116: International Business Machines Corp. - Overview
- Exhibit 117: International Business Machines Corp. - Business segments
- Exhibit 118: International Business Machines Corp. - Key offerings
- Exhibit 119: International Business Machines Corp. - Segment focus
- 10.8 InMarket Media LLC
- Exhibit 120: InMarket Media LLC - Overview
- Exhibit 121: InMarket Media LLC - Product / Service
- Exhibit 122: InMarket Media LLC - Key offerings
- 10.9 Oracle Corp.
- Exhibit 123: Oracle Corp. - Overview
- Exhibit 124: Oracle Corp. - Business segments
- Exhibit 125: Oracle Corp. - Key news
- Exhibit 126: Oracle Corp. - Key offerings
- Exhibit 127: Oracle Corp. - Segment focus
- 10.10 Pitney Bowes Inc.
- Exhibit 128: Pitney Bowes Inc. - Overview
- Exhibit 129: Pitney Bowes Inc. - Business segments
- Exhibit 130: Pitney Bowes Inc. - Key offerings
- Exhibit 131: Pitney Bowes Inc. - Segment focus
- 10.11 Salesforce.com Inc.
- Exhibit 132: Salesforce.com Inc. - Overview
- Exhibit 133: Salesforce.com Inc. - Product / Service
- Exhibit 134: Salesforce.com Inc. - Key news
- Exhibit 135: Salesforce.com Inc. - Key offerings
- 10.12 SAS Institute Inc.
- Exhibit 136: SAS Institute Inc. - Overview
- Exhibit 137: SAS Institute Inc. - Product / Service
- Exhibit 138: SAS Institute Inc. - Key news
- Exhibit 139: SAS Institute Inc. - Key offerings
11 Appendix
- 11.2 Inclusions and exclusions checklist
- Exhibit 140: Inclusions checklist
- Exhibit 141: Exclusions checklist
- 11.3 Currency conversion rates for US$
- Exhibit 142: Currency conversion rates for US$
- 11.4 Research methodology
- Exhibit 143: Research methodology
- Exhibit 144: Validation techniques employed for market sizing
- Exhibit 145: Information sources
- 11.5 List of abbreviations
- Exhibit 146: List of abbreviations
- data platforms: A complete solution that enables storing, developing, deploying, monitoring, and managing large datasets for investigation and analysis.
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