Localytics Becomes an Anchor Tenant at Center Plaza with New 55,000 Square Foot Office Space in Boston

BOSTON, Sept. 9, 2015 /PRNewswire/ -- Localytics, the lifecycle engagement platform for web and mobile apps, today announced it has signed a 55,000 square foot, single floor lease at Boston's Center Plaza. With the new lease signed with Shorenstein Properties, a privately-owned real estate firm that is active nationally in the ownership and management of Class-A office properties, Localytics will relocate from its current location at 101 Arch Street to 2 Center Plaza in early 2016.

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Localytics will undertake a dramatic expansion with the move, growing from its current footprint of 18,000 square feet. The company's new space inside "The Center of it All" at Center Plaza joins Localytics' other offices in San Francisco and London. The company also has plans for continued expansion into new markets in the future.

"We are growing like crazy in Boston and need a space that we can call home for many years to come," said Raj Aggarwal, CEO of Localytics. "Shorenstein Properties has had great success with its partnership with Twitter on the West Coast, and we saw an opportunity to join forces on the East Coast and create a space for Localytics to grow into. Our vision is also to open our new office up to the Boston startup community and give these companies an opportunity to host events and meetings, making the office a center for innovation."

Center Plaza is a 717,128 square foot mixed-use complex situated at the intersection of Beacon, Cambridge, and Somerset Streets, directly across from City Hall Plaza. The building features a 900-foot retail promenade along Cambridge Street offering diverse shopping and dining options, a 575-car parking garage, and convenient access to public transit, including the Red, Green, and Blue Lines.

"Center Plaza's characteristics present an attractive option for leading technology firms in search of quality office space in the downtown market," said Kevin Kennedy, First Vice President/Partner at CBRE/New England. "Offering an abundance of natural light, high ceilings, and large, efficient floor plates that can accommodate continued growth on a single floor, Center Plaza provides an ideal new home for Localytics. We are seeing a tremendous uptick in tech companies seeking well-positioned and highly-accessible space in downtown Boston, over other areas such as Kendall Square in Cambridge. Center Plaza delivers an outstanding location on this side of the river, and with the ongoing renovation/rebranding campaign, we are confident that the building will be even more attractive as a top tenant destination going forward."

Shorenstein Properties was represented by CBRE/New England's team led by Andy Hoar, President/Co-Managing Partner, John Butterworth, Executive Vice President/Partner, Kevin Kennedy, First Vice President, and Suzanne Brown, Assistant Vice President. Localytics was represented by T3 Advisors' team led by Greg Hoffmeister, Managing Director, and Jon Frisch, Vice President.

The news of Localytics' expansion comes on the heels of a momentous year for the company. In the first six months of 2015, Localytics raised $35 million in funding, announced predictive app marketing features, analytics for the Apple Watch and new email marketing capabilities, acquired Splitforce (an automated optimization tool) and became the first app lifecycle engagement platform to be named a Twitter Mobile Measurement Partner. More recently, Localytics was named number 274 on Inc. Magazine's Annual Inc. 5000, an exclusive ranking of the nation's fastest-growing private companies.

About Localytics 
Localytics is a lifecycle engagement platform for web and mobile apps. Our integrated approach to app marketing and analytics helps customers automate and optimize every stage of the app lifecycle to keep their users engaged and to deliver more personalized experiences. Localytics is used in more than 37,000 apps on more than 2.7 billion devices by companies such as ESPN, eBay, Fox and The New York Times. Localytics is headquartered in Boston, MA with offices in San Francisco and London. Investors include Sapphire Ventures, Foundation Capital and Polaris Partners. Learn more at localytics.com.

About Shorenstein Properties, LLC: 
Founded in 1924, Shorenstein Properties LLC is a privately-owned real estate firm active nationally in the ownership and management of high-quality office properties, with offices in San Francisco and New York.  Since 1992, Shorenstein has sponsored eleven closed-end investment funds with total equity commitments of $7.9 billion, of which Shorenstein committed $648.7 million.  Shorenstein uses its integrated investment and operating capabilities to take advantage of those opportunities which, at the particular time in the investment cycle, offer the most attractive risk-adjusted returns.  Investments have included ground-up developments, asset repositionings and stabilized assets; investment structures have included asset acquisitions, mezzanine loans, preferred equity investments and structured joint ventures.  These funds have invested in properties totaling 53.5 million square feet in transactions with a gross investment value in excess of $12.1 billion.

Further information is available at www.shorenstein.com

Press Contacts:

Samantha McGarry
InkHouse (on behalf of Localytics)
+1 (781) 966-4107
[email protected]

Lisa A. Nickerson 
Nickerson (on behalf of Shorenstein) 
617-848-4225 office 
617-861-5060 cell 
[email protected]

SOURCE Localytics

Related Links

http://www.localytics.com

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