Live music market size to grow by USD 9.87 billion from 2021 to 2026: A descriptive analysis of customer landscape, vendor assessment, and market dynamics - Technavio

NEW YORK, Jan. 16, 2023 /PRNewswire/ -- The global live music market size is estimated to increase by USD 9.87 billion from 2021 to 2026. The market's growth momentum will accelerate at a CAGR of 6.85% during the forecast period - request a sample report

Global live music market – Vendor analysis
Vendor offerings -

• Alliance Tickets - The company offers ticketing services for live music such as Hard Rock, Metal, Hip Hop, Latin, Oldies, and Religious.
• Bassett Events Inc. - The company offers ticketing services for live music such as Blues, Celtic, Global, Funk, Folk, and Country.
• Eventbrite Inc. - The company offers ticketing services for live music such as Instrumental, Reggae, Rock n Roll, Pop, and Dance Party Music.
• Goldstar Events Inc. - The company offers ticketing services for live music such as Acoustic, Hard Rock, Hip Hop, and Blues.
• For details on vendors and their offerings – Buy the report!

Vendor landscape –

The global live music market is concentrated. A few prominent vendors that offer live music in the market are Alliance Tickets, Bassett Events Inc., Brown Paper Tickets LLC, Coast To Coast Tickets LLC, CTS Eventim AG and Co. KGaA, Eventbee Inc., Eventbrite Inc., Festicket Ltd., Goldstar Events Inc., Live Nation Entertainment Inc., SeatGeek Inc., The Ticketline Network Ltd., Ticket City Inc., TicketNetwork Inc., TickPick LLC, TiqIQ LLC, Viagogo AG, Vivendi SE, and Vivid Seats LLC and others.

Global live music market - Customer landscape
To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity

Global live music market - Segmentation assessment

Segment overview
Technavio has segmented the market based on revenue (tickets, sponsorship, and merchandising) and genre (pop, rock, hip-hop, EDM, and others). 

• The tickets segment will grow at a significant rate during the forecast period. This segment covers both primary and secondary sources of tickets. The global primary ticket market is driven by the global box office industry. This has encouraged primary ticket sources to expand their services to all events and concerts. Such factors will fuel the market growth through this segment during the forecast period.

Geography overview
Based on geography, the global live music market is segmented into North America, Europe, APAC, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global live music market.

• North America will account for 32% of the market's growth during the forecast period. The US and Canada are the key countries for the live music market in the region. However, market growth in this region will be slower than the growth of the market in other regions. The presence of a large number of music artists and sponsors will drive the live music market growth in North America during the forecast period.

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Global live music market – Market dynamics

Leading drivers - The increase in popularity of live events is driving the market's growth. The demand for live events that have popular artists and DJs has increased. The emergence of upcoming musicians and artists has changed the music industry. In September 2021, Amazon.com, Inc. announced that it would invest in live audio features that will start with concerts and later expand into talk shows and podcasts. Thus, the growing number of events will fuel the market growth during the forecast period.

Key Trends - The increasing interest in music among the youth is a key trend in the market. The increasing popularity of live events, concerts, and EDM has encouraged people to develop their own remix tracks by mixing songs. With the rise in the popularity of DJs, places such as hotels are hosting live music events. The adoption of such strategies by vendors to attract customers will support the growth of the live music market during the forecast period.

Major challenges - Privacy and security concerns over online ticket booking platforms are challenging the market's growth. The threat of phishing has increased with the growth in online platforms and applications. Service providers track cookies to collect data related to customers' preferences. They access information on customer profiling, customer behavior, and data mining. This data can infringe customers' privacy and, in turn, hinder the market's growth during the forecast period.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find some insights from a sample report!

What are the key data covered in this live music market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the live music market between 2022 and 2026
• Precise estimation of the size of the live music market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the Live Music Market industry across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of live music market vendors

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Table of contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Genre
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Revenue
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 14: Chart on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary 
• Exhibit 18: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 21: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 22: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry 
• Exhibit 23: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition 
• Exhibit 24: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Genre

• 5.1 Market segments 
• Exhibit 25: Chart on Genre - Market share 2021-2026 (%)
• Exhibit 26: Data Table on Genre - Market share 2021-2026 (%)

• 5.2 Comparison by Genre 
• Exhibit 27: Chart on Comparison by Genre
• Exhibit 28: Data Table on Comparison by Genre

• 5.3 Pop - Market size and forecast 2021-2026
• Exhibit 29: Chart on Pop - Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Data Table on Pop - Market size and forecast 2021-2026 ($ million)
• Exhibit 31: Chart on Pop - Year-over-year growth 2021-2026 (%)
• Exhibit 32: Data Table on Pop - Year-over-year growth 2021-2026 (%)

• 5.4 Rock - Market size and forecast 2021-2026
• Exhibit 33: Chart on Rock - Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Data Table on Rock - Market size and forecast 2021-2026 ($ million)
• Exhibit 35: Chart on Rock - Year-over-year growth 2021-2026 (%)
• Exhibit 36: Data Table on Rock - Year-over-year growth 2021-2026 (%)

• 5.5 Hip-hop - Market size and forecast 2021-2026
• Exhibit 37: Chart on Hip-hop - Market size and forecast 2021-2026 ($ million)
• Exhibit 38: Data Table on Hip-hop - Market size and forecast 2021-2026 ($ million)
• Exhibit 39: Chart on Hip-hop - Year-over-year growth 2021-2026 (%)
• Exhibit 40: Data Table on Hip-hop - Year-over-year growth 2021-2026 (%)

• 5.6 EDM - Market size and forecast 2021-2026
• Exhibit 41: Chart on EDM - Market size and forecast 2021-2026 ($ million)
• Exhibit 42: Data Table on EDM - Market size and forecast 2021-2026 ($ million)
• Exhibit 43: Chart on EDM - Year-over-year growth 2021-2026 (%)
• Exhibit 44: Data Table on EDM - Year-over-year growth 2021-2026 (%)

• 5.7 Others - Market size and forecast 2021-2026
• Exhibit 45: Chart on Others - Market size and forecast 2021-2026 ($ million)
• Exhibit 46: Data Table on Others - Market size and forecast 2021-2026 ($ million)
• Exhibit 47: Chart on Others - Year-over-year growth 2021-2026 (%)
• Exhibit 48: Data Table on Others - Year-over-year growth 2021-2026 (%)

• 5.8 Market opportunity by Genre 
• Exhibit 49: Market opportunity by Genre ($ million)

6 Market Segmentation by Revenue

• 6.1 Market segments 
• Exhibit 50: Chart on Revenue - Market share 2021-2026 (%)
• Exhibit 51: Data Table on Revenue - Market share 2021-2026 (%)

• 6.2 Comparison by Revenue 
• Exhibit 52: Chart on Comparison by Revenue
• Exhibit 53: Data Table on Comparison by Revenue

• 6.3 Tickets - Market size and forecast 2021-2026
• Exhibit 54: Chart on Tickets - Market size and forecast 2021-2026 ($ million)
• Exhibit 55: Data Table on Tickets - Market size and forecast 2021-2026 ($ million)
• Exhibit 56: Chart on Tickets - Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on Tickets - Year-over-year growth 2021-2026 (%)

• 6.4 Sponsorship - Market size and forecast 2021-2026
• Exhibit 58: Chart on Sponsorship - Market size and forecast 2021-2026 ($ million)
• Exhibit 59: Data Table on Sponsorship - Market size and forecast 2021-2026 ($ million)
• Exhibit 60: Chart on Sponsorship - Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on Sponsorship - Year-over-year growth 2021-2026 (%)

• 6.5 Merchandising - Market size and forecast 2021-2026
• Exhibit 62: Chart on Merchandising - Market size and forecast 2021-2026 ($ million)
• Exhibit 63: Data Table on Merchandising - Market size and forecast 2021-2026 ($ million)
• Exhibit 64: Chart on Merchandising - Year-over-year growth 2021-2026 (%)
• Exhibit 65: Data Table on Merchandising - Year-over-year growth 2021-2026 (%)

• 6.6 Market opportunity by Revenue 
• Exhibit 66: Market opportunity by Revenue ($ million)

7 Customer Landscape

• 7.1 Customer landscape overview 
• Exhibit 67: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Geographic Landscape

• 8.1 Geographic segmentation 
• Exhibit 68: Chart on Market share by geography 2021-2026 (%)
• Exhibit 69: Data Table on Market share by geography 2021-2026 (%)

• 8.2 Geographic comparison 
• Exhibit 70: Chart on Geographic comparison
• Exhibit 71: Data Table on Geographic comparison

• 8.3 North America - Market size and forecast 2021-2026
• Exhibit 72: Chart on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 73: Data Table on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 74: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 75: Data Table on North America - Year-over-year growth 2021-2026 (%)

• 8.4 Europe - Market size and forecast 2021-2026
• Exhibit 76: Chart on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 77: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 78: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 79: Data Table on Europe - Year-over-year growth 2021-2026 (%)

• 8.5 APAC - Market size and forecast 2021-2026 
• Exhibit 80: Chart on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 81: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 82: Chart on APAC - Year-over-year growth 2021-2026 (%)
• Exhibit 83: Data Table on APAC - Year-over-year growth 2021-2026 (%)

• 8.6 South America - Market size and forecast 2021-2026
• Exhibit 84: Chart on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 85: Data Table on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 86: Chart on South America - Year-over-year growth 2021-2026 (%)
• Exhibit 87: Data Table on South America - Year-over-year growth 2021-2026 (%)

• 8.7 Middle East and Africa - Market size and forecast 2021-2026 
• Exhibit 88: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 89: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 90: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 91: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

• 8.8 US - Market size and forecast 2021-2026
• Exhibit 92: Chart on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 93: Data Table on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 94: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 95: Data Table on US - Year-over-year growth 2021-2026 (%)

• 8.9 Germany - Market size and forecast 2021-2026
• Exhibit 96: Chart on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 97: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 98: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 99: Data Table on Germany - Year-over-year growth 2021-2026 (%)

• 8.10 UK - Market size and forecast 2021-2026
• Exhibit 100: Chart on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 101: Data Table on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 102: Chart on UK - Year-over-year growth 2021-2026 (%)
• Exhibit 103: Data Table on UK - Year-over-year growth 2021-2026 (%)

• 8.11 China - Market size and forecast 2021-2026
• Exhibit 104: Chart on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 105: Data Table on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 106: Chart on China - Year-over-year growth 2021-2026 (%)
• Exhibit 107: Data Table on China - Year-over-year growth 2021-2026 (%)

• 8.12 Canada - Market size and forecast 2021-2026
• Exhibit 108: Chart on Canada - Market size and forecast 2021-2026 ($ million)
• Exhibit 109: Data Table on Canada - Market size and forecast 2021-2026 ($ million)
• Exhibit 110: Chart on Canada - Year-over-year growth 2021-2026 (%)
• Exhibit 111: Data Table on Canada - Year-over-year growth 2021-2026 (%)

• 8.13 Market opportunity by geography 
• Exhibit 112: Market opportunity by geography ($ million)

9 Drivers, Challenges, and Trends

• 9.1 Market drivers

• 9.2 Market challenges

• 9.3 Impact of drivers and challenges 
• Exhibit 113: Impact of drivers and challenges in 2021 and 2026

• 9.4 Market trends

10 Vendor Landscape

• 10.1 Overview

• 10.2 Vendor landscape 
• Exhibit 114: Overview on Criticality of inputs and Factors of differentiation

• 10.3 Landscape disruption 
• Exhibit 115: Overview on factors of disruption

• 10.4 Industry risks 
• Exhibit 116: Impact of key risks on business

11 Vendor Analysis

• 11.1 Vendors covered 
• Exhibit 117: Vendors covered

• 11.2 Market positioning of vendors 
• Exhibit 118: Matrix on vendor position and classification

• 11.3 Alliance Tickets 
• Exhibit 119: Alliance Tickets - Overview
• Exhibit 120: Alliance Tickets - Product / Service
• Exhibit 121: Alliance Tickets - Key offerings

• 11.4 Bassett Events Inc. 
• Exhibit 122: Bassett Events Inc. - Overview
• Exhibit 123: Bassett Events Inc. - Product / Service
• Exhibit 124: Bassett Events Inc. - Key offerings

• 11.5 Brown Paper Tickets LLC 
• Exhibit 125: Brown Paper Tickets LLC - Overview
• Exhibit 126: Brown Paper Tickets LLC - Product / Service
• Exhibit 127: Brown Paper Tickets LLC - Key offerings

• 11.6 Eventbrite Inc. 
• Exhibit 128: Eventbrite Inc. - Overview
• Exhibit 129: Eventbrite Inc. - Product / Service
• Exhibit 130: Eventbrite Inc. - Key offerings

• 11.7 Goldstar Events Inc. 
• Exhibit 131: Goldstar Events Inc. - Overview
• Exhibit 132: Goldstar Events Inc. - Product / Service
• Exhibit 133: Goldstar Events Inc. - Key offerings

• 11.8 Live Nation Entertainment Inc. 
• Exhibit 134: Live Nation Entertainment Inc. - Overview
• Exhibit 135: Live Nation Entertainment Inc. - Business segments
• Exhibit 136: Live Nation Entertainment Inc. - Key offerings
• Exhibit 137: Live Nation Entertainment Inc. - Segment focus

• 11.9 SeatGeek Inc. 
• Exhibit 138: SeatGeek Inc. - Overview
• Exhibit 139: SeatGeek Inc. - Product / Service
• Exhibit 140: SeatGeek Inc. - Key offerings

• 11.10 Ticket City Inc. 
• Exhibit 141: Ticket City Inc. - Overview
• Exhibit 142: Ticket City Inc. - Product / Service
• Exhibit 143: Ticket City Inc. - Key offerings

• 11.11 TiqIQ LLC 
• Exhibit 144: TiqIQ LLC - Overview
• Exhibit 145: TiqIQ LLC - Product / Service
• Exhibit 146: TiqIQ LLC - Key offerings

• 11.12 Viagogo AG 
• Exhibit 147: Viagogo AG - Overview
• Exhibit 148: Viagogo AG - Product / Service
• Exhibit 149: Viagogo AG - Key offerings

12 Appendix

• 12.1 Scope of the report

• 12.2 Inclusions and exclusions checklist 
• Exhibit 150: Inclusions checklist
• Exhibit 151: Exclusions checklist

• 12.3 Currency conversion rates for US$ 
• Exhibit 152: Currency conversion rates for US$

• 12.4 Research methodology 
• Exhibit 153: Research methodology
• Exhibit 154: Validation techniques employed for market sizing
• Exhibit 155: Information sources

• 12.5 List of abbreviations 
• Exhibit 156: List of abbreviations

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