ListenFirst's State of Social Report for Hospitals Reveals 2018 Top 10 U.S. Hospitals in Social Media

NEW YORK, March 8, 2018 /PRNewswire/ -- ListenFirst, the most comprehensive social analytics solution, today released a report on the State of Social for the Top 20 U.S. Hospitals, including a ranking of the Top 10 Hospitals by social engagement. The report documents the social media efforts of the U.S. News & World Report Top 20 U.S. Hospitals of 2017-18, and reflects a 7 percent increase in social engagement year over year driven by Instagram and Twitter, which grew by 53 percent and 42 percent, respectively.

Cleveland Clinic and Mayo Clinic dominate the Top Ten, with Cleveland Clinic capturing 36 percent share of social engagement, just a few points ahead of Mayo Clinic at 34 percent. Despite a 12 percent year over year decline in total social engagement, Cleveland Clinic's Twitter and Instagram strategy earned it the No.1 spot, with engagement increasing by 50 percent for Twitter and 49 percent for Instagram. By contrast, Mayo Clinic's social engagement score grew by 35 percent, primarily driven by a 292 percent spike from Instagram.

The fastest growing hospitals were the University of Colorado Hospital at No.1, with a 112 percent increase in social engagement in 2017, followed by Jefferson Health with a 101 percent growth, and UCSF Medical Center with a 91 percent growth.

"In 2017, we saw the Top 20 U.S. Hospitals ramp up content marketing and diversify their social strategies by posting across more channels and offering a wider range of content, from innovation and quick health tips to behind-the-scenes and inspirational posts that highlight the heroic efforts of caregivers," says Jason Klein, Co-Founder and Co-CEO, ListenFirst. "The Top 10 Social Hospitals demonstrate these strategies are working to drive patient preference and loyalty."

Other notable findings in the report include:

• Facebook engagement declined 60 percent from January to December 2017, despite a 17 percent increase in post volume and a 9 percent fan growth
• Social engagement from Twitter is nearing that from Facebook, lagging by only 5 percent, and is likely to surpass Facebook social engagement in 2018
• Instagram had the largest growth in fan footprint and social engagement at 117 percent and 89 percent respectively, but represents only 6 percent of total social engagement

To download the report, please visit:
https://www.listenfirstmedia.com/state-of-social-top-20-us-hospitals-2018.html

About ListenFirst
ListenFirst is the most comprehensive enterprise social analytics solution. Powered by deep machine learning, ListenFirst unites billions of consumer signals from every social platform to give brands a complete view of their customer and performance, and analytics to drive business outcomes. ListenFirst offers insight on owned, organic, earned, and paid social activities and has the deepest data set, including cross-platform private data benchmarks no other company can provide. Founded in 2012, ListenFirst is trusted by leading global brands including Turner, Amazon, Gap Inc., Kendo Beauty, Michael Kors, and Warner Bros., and is regularly featured in The Wall Street Journal, Variety, Ad Age, Forbes and more. For additional information, visit www.listenfirstmedia.com.

SOURCE ListenFirst

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