Lippincott Appoints R/GA Veteran Chris Colborn as Chief Experience Officer and Director of the Firm's Innovation Practice

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Jul 09, 2018, 09:00 ET

NEW YORK, July 9, 2018 /PRNewswire/ -- Lippincott, a global creative consultancy, announced today that Chris Colborn has joined the firm as Chief Experience Officer based in its New York office. Colborn's deep expertise in design, technology and business transformation will accelerate Lippincott's ability to develop the differentiated experiences, products and solutions that drive brand value and business growth. Colborn will join Lippincott's management team and lead the firm's innovation practice.

Colborn has 28 years of experience across brand and business consulting, product and service innovation, marketing, commerce, customer care and loyalty. During a dynamic two decades at R/GA, he was instrumental in helping grow the firm from a small digital studio to a full-service global marketing agency and innovation consultancy. He founded the Experience Design and Experience Strategy disciplines, expanded their global client portfolio as Worldwide Creative Director, and generated groundbreaking brand experiences as Chief Experience Officer. In addition to driving transformation with clients like Bradesco, Beats, Macquarie, McCormick, Nike, Nokia, Samsung and Verizon, among others, Chris also mentored agile startups via the R/GA Venture Studio.

Colborn has been a member of the International Academy of Digital Arts and Sciences since 2006 and his work portfolio has been recognized globally for its creative and innovation, receiving well over 100 design, product and marketing awards from organizations such as ADDY, AIGA, Art Directors Club, Cannes Lions, CLIO, D&AD, Horizon Interactive, Webby, New York Festival and more.

The move comes at a time when the consulting services industry is shifting significantly, with lines blurring between the previously distinct providers of strategic advisory, technology implementation, innovation and design.

"I was attracted by Lippincott's amazing heritage at the intersection of brand strategy and design—we value rigor and craft in equal measure, and that's never going to change—even as we continuously adapt our offerings to new market realities," said Colborn. "Brands today are built through the experience they deliver and enable. The opportunities to connect with customers in new and meaningful ways is greater than ever. Lippincott is uniquely positioned to help clients leverage disruption to build margin, loyalty, and growth, which are the hallmarks of a great brand."

Colborn continued, "I'm also excited to act as a bridge between Lippincott and Oliver Wyman. Our investment in Innovation will cut across and exponentially multiply Oliver Wyman's hard-earned depth across industry verticals, enabling breakout solutions that leverage years of learning, while leaning into the future."

Rick Wise, Lippincott's CEO, said "Chris excels at uncovering novel whitespace where technology disruption meets emerging behavior. We are thrilled he has joined the Lippincott team not only to grow our Innovation practice, but to help drive continuous innovation across all of our core capabilities."

For more information on Lippincott, please visit www.lippincott.com.

About Lippincott
Lippincott is a creative consultancy specializing in brand and innovation. We have a passion for solving our clients' toughest challenges with a proven combination of strategic rigor and design excellence. A pioneer since 1943, we have shaped some of the world's most iconic brands and experiences. From Coca-Cola to Samsung and Starbucks to Delta, our work drives growth and adds meaning to customers' lives. Our partnership with Oliver Wyman allows us to integrate deep industry, risk and operational expertise to deliver end-to-end solutions. Together, we create new possibilities for our clients to thrive in the future.

SOURCE Lippincott