Lippe Taylor Building Next Gen Creative Communications Agency Model Under New Digital Leadership of Former Grey Leader, Fred Gerantabee

NEW YORK, Oct. 13, 2016 /PRNewswire/ -- Lippe Taylor, the leader in marketing to women, today announced multiple new hires as part of its ongoing expansion into a Next Gen Creative Communications Agency Model. The agency recently added Chief Digital Officer, Fred Gerantabee to lead a rapidly growing roster of digital accounts across Health, Lifestyle and Beauty sectors. Gerantabee comes to Lippe Taylor from Grey Advertising where he built the technology, user experience and innovation practices. Fred was instrumental in Grey's digital growth over the past five years while working directly under Apple's newly minted VP of Marketing Communications, Tor Myhren (a then Grey Executive). While at Grey, Gerantabee launched integrated campaigns for CoverGirl, Pantene, Marriott Hotels, and Eli Lilly and won multiple awards for campaigns for Volvo, Canon USA and States United Against The Prevention of Gun Violence (UnloadYour401k).

Despite the continued investment in Digital, Lippe Taylor is not only remaining true to their PR/Communications foundation, but are also utilizing their legacy as their biggest point of leverage as they go head-to-head with the larger digital shops.

"Lippe Taylor's heritage as a PR agency doesn't limit us – in fact, it gives us a unique and advantageous view of the digital ecosystem, which allows us to use our strengths in large-scale media, strategy, and creativity in a much more impactful way than a pure-play digital or traditional agency may," says Gerantabee.  "We know how to drive big messages that impact our clients' bottom line quickly and at scale."

"We're still a PR Communications company at our core, but we're driving a new model of PR that we call 'Public Relevance,' a dynamic mix of insights driven by creative content marketing, communications, and influencer management, all of which is turbocharged by our evolving digital capabilities," says Maureen Lippe, CEO.

Lippe Taylor's digital expansion includes the development of an exciting suite of future-facing capabilities including Virtual Reality, Augmented Reality, Tech-Enabled Experiential Marketing, Expanded Data & Insights and Full Scale Content Production.

To further support the agency's growth in digital, Lippe Taylor has made several additional new hires, including VP of Digital, George Wright and Insights Manager, Michael Hansberry. Wright joins Lippe Taylor from 360i where he led the NBCU business, the agency's largest entertainment account, which included AOR duties across Bravo, Oxygen, and USA networks. Prior to that, Wright led digitally-focused, integrated campaigns for clients including Pfizer, Johnson and Johnson, and Visa. Hansberry comes from Deep Focus where he managed the firm's global digital panel and qualitative research efforts. The addition of Hansberry reflects Lippe Taylor's larger investment in data and analytics to inform strategy and creative. Utilizing these new hires, Lippe Taylor's refreshed team has already hit the ground running with multiple new business wins including significant portfolio expansions with Galderma, SculpSure, Anthem Health, and Remington.

About Lippe Taylor:
For over 20 years Lippe Taylor (LT) has been a fiercely independent and highly influential PR Communications agency representing brands determined to understand, reach, and motivate women to buy. LT specializes in engaging brand communications programs across traditional, digital, and social media. Founded by Maureen Lippe, former editor at Harper's Bazaar and Vogue magazines, Lippe Taylor's legacy is in launching award-winning, innovative campaigns for some of the world's most significant and successful brands in health, beauty, fashion, and lifestyle sectors.

SOURCE Lippe Taylor

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