Lincoln Park Zoo Selects Frequency540 As Agency Of Record

CHICAGO, Oct. 7, 2015 /PRNewswire/ -- Frequency540 (FQ540), an independent digital marketing agency, announces it has been selected by Lincoln Park Zoo as agency of record.

Lincoln Park Zoo sought a strategic partner to optimize their brand to seed awareness and clarify its differentiating strengths to drive preference.

"What set FQ540 apart was a combination of data driven-insights paired with best-in-class creative thinking," said Amanda Willard, Vice President of Marketing and Communications at Lincoln Park Zoo. "We're delighted to find a long-term partner who can offer thoughtful, comprehensive marketing solutions in the non-profit space."

"Lincoln Park Zoo is so much more than a Chicago institution," said FQ540 CEO Andrew Swinand. "It's a worldwide leader in science and conservation, but many people don't realize this. We're excited to help increase awareness around all of the amazing things the Zoo does to promote animal welfare."

FQ540 will apply a data-driven approach to pinpoint what matters to people, which will inform a brand campaign with custom content. Strategic work is currently in progress, with plans to launch a campaign in 2016.

FREQUENCY540
Frequency540 (FQ540) is a digital marketing agency dedicated to helping brands matter more. FQ540 uses behavioral analytics to pinpoint what really matters to people, and then creates personalized experiences that give them a reason to care. FQ540 is part of the Abundant Venture Partners portfolio—an organization that believes doing well and doing good in business are not mutually exclusive. For more information, visit www.fq540.com

SOURCE Frequency540

Related Links

http://www.fq540.com