LifeStyles Condoms Introduces WYLD™, THRYLL™ and SKYN® Large to Expand the Signature Collection of Condoms

RED BANK, N.J., Jan. 26, 2011 /PRNewswire/ -- The makers of LifeStyles® Condoms ("LifeStyles") announce today the expansion of the "LifeStyles Signature Collection" to broaden product choices in the sexual wellness category. LifeStyles is thrilled to introduce WYLD™, THRYLL™ and SKYN® Large, three new condom designs to join category innovators SKYN®, THYN™ and KYNG™, rounding out the brand's premium Signature Collection of products.

"Constantly striving to bring sexually active consumers the most advanced products on the market, LifeStyles is thrilled to expand our premium Signature Collection of products to offer users what they desire most - greater sensitivity, enhanced stimulation, and quite frankly, better sex," stated Carol Carrozza, VP of Marketing for Ansell Healthcare Products LLC, makers of LifeStyles Condoms. "We conduct rigorous consumer research, asking users what they want from a condom. We then design products in response to their needs."

LifeStyles THRYLL™ Premium Studded Condom allows users to "feel the intensity, not the condom." With over 100 raised rubber "studs" all around the condom, THRYLL provides increased friction and stimulation, intensifying pleasure for both partners. LifeStyles THRYLL is specially lubricated for maximum pleasure and glide, and packaged in a high-gloss, embossed design that will make a high visual impact on shelves.

Joining THRYLL in LifeStyles Signature Collection is the new WYLD™ Premium Ribbed Condom. WYLD offers intense stimulation and a unique shape unlike any other condom on the market. Loosely shaped for a more natural feel for him with a ribbed texture to increase stimulation for her, the new WYLD condom features long lasting, UltraGlide™ lubricant to help extend pleasure for both partners. Packaged in a high-gloss, metallic foil box, WYLD will stand out among the competition, and give users another way to make safe sex better sex.

Committed to providing its consumers with the most advanced products possible, LifeStyles solidified its place as a category innovator with the introduction of SKYN in 2009, the first clinically-tested polyisoprene condom. "The closest thing to wearing nothing," SKYN has received rave reviews since its launch. Now, based on consumer demand and customer feedback, LifeStyles is thrilled to announce the release of SKYN® Large, which combines the strength of premium latex with the sensitivity of an ultra thin condom for the man who needs a larger fit.

The release of these new Signature Collection products also marks a brand-wide packaging change. All LifeStyles Condoms products are moving from 5th panel horizontal format to vertical packaging format (with the exception of the three-count boxes). This change will make it easier for retailers to restock, and for consumers to quickly choose their product. Vertical packaging also frees up room on shelves, allowing for up to a 25% increase in SKU facings. This change is also a sustainable initiative, reducing packaging as the 5th panel hang tab is no longer necessary in the new format.

LifeStyles' products are available at a wide range of big box retailers, drugstores, grocery and convenience stores across the country. Products are also available at online retailers such as drugstore.com, soap.com and amazon.com.  The MSRP for a 12 count package for each of the products in the Signature Collection is $13.99-$16.99.

About LifeStyles

Based out of Red Bank, NJ, LifeStyles was launched in 1985 as a U.S.-based consumer products division of Ansell Limited, a global leader in healthcare barrier protective products with operations in the Americas, Europe and Asia. With over 20 styles of condoms and an assortment of other pleasure products on the market, LifeStyles and its affiliates are some of the leading distributors of sexual health goods in the U.S. and Canada.  More information on LifeStyles can be found at www.lifestyles.com. For more information on Ansell and its other products, please visit www.ansell.com.

SOURCE LifeStyles

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