LifeStyles Condoms Commissions Sexual Satisfaction Survey to Unveil Desires, Habits and Preferences of Sexually Active Consumers

RED BANK, N.J., May 3, 2011 /PRNewswire/ -- Known for getting close to consumers with product innovations focused on making sex better, the makers of LifeStyles Condoms® ("LifeStyles") are now getting even closer by discovering the hidden habits and desires of sexually active individuals through the LifeStyles Condoms Sexual Satisfaction Survey. By delving into some lesser known facts about relationships in the U.S., LifeStyles discovers what's most important to consumers, and how to use these learnings to better protect and enhance satisfaction of LifeStyles Condoms users.

Conducted by AMP Agency, an Alloy Media + Marketing company, on behalf of LifeStyles, the findings are based on quantitative surveys conducted online in the U.S.

With nearly 2,000 sexually active male and female respondents between the ages of 18-49, the margin of error for this sample is +/-2.2 percentage points, based on the principles of probability sampling theory.

"The LifeStyles Survey is an important tool for sexual health professionals and educators to learn the landscape of sexual satisfaction in the U.S.," said New York-based clinical psychologist Dr. Belisa Vranich.  "With findings revealing surprising statistics about condom fit, fidelity, and the behaviors of sexually active individuals in the U.S., the LifeStyles Sexual Satisfaction Survey will help us discover and create the necessary advancements to better sexual health in America and around the world."

The LifeStyles Condoms Sexual Satisfaction Survey unveils discoveries regarding sexual satisfaction, including information about numbers of sexual partners, favorite positions, condom use, infidelity, fantasies, preferences and more. Some key findings from the survey showed that:

Condom Fit is Key: 41% of male respondents feel that their condoms don't fit well, which signals a need for a new education about condom variety - as improper fit can lead to breakage and slippage, and ultimately the spread of STI's or unwanted pregnancy.

Fidelity is Commonplace: More than three-quarters of respondents (77%) have never cheated on their significant other, and the same number still wouldn't cheat, even if they knew they wouldn't get caught.

Satisfaction is Achievable: The vast majority of respondents (90%) reported that they are satisfied with their sex lives.

"At LifeStyles, we are constantly searching for ways to make safe sex better sex," says Carol Carrozza, VP of Marketing for LifeStyles. "By listening to feedback and discovering the habits and desires of sexually active individuals, we are able to tailor product releases and innovations according to their needs and wants, giving our users the most advanced products possible to enhance their sex lives."

Each week, LifeStyles will unveil a new discovery from the survey on www.LifeStyles.com, as well as through their social media pages on Facebook and Twitter. Here, LifeStyles will reveal secrets such as "Her Top Fantasies," "His Favorite Positions," "What She's Open to Trying" and more to interested followers. Users can also take the survey online and compare their results with the nation, or invite friends and take the survey as a group to see how those in their immediate circle match up.

About LifeStyles

Based out of Red Bank, NJ, LifeStyles was launched in 1985 as a U.S.-based consumer products division of Ansell Limited, a global leader in healthcare barrier protective products with operations in the Americas, Europe and Asia. With over 20 styles of condoms and an assortment of other pleasure products on the market, LifeStyles and its affiliates are some of the leading distributors of sexual health goods in the U.S. and Canada.  More information on LifeStyles can be found at www.lifestyles.com.  For more information on Ansell and its other products, please visit www.ansell.com.

About AMP Agency

AMP Agency (www.ampagency.com) is a full-service marketing agency that combines strategic planning, compelling creative, innovative execution, and measurable results to help our clients' success and marketing dollars exceed the traditional. Whether it's inside the home, out on the road, or across the digital space, AMP connects clients with their target audience by designing brand experiences that are built where consumers live. AMP agency is an Alloy Media + Marketing Company

SOURCE LifeStyles

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