Lieberman Research Worldwide Integrates Beyond Verbal's Emotions Analytics Technology To Enhance Market Research

TEL AVIV, Israel, June 16, 2014 /PRNewswire/ -- Beyond Verbal, the world's Emotions Analytics leader, announced today, a partnership with Lieberman Research Worldwide (LRW), one of the largest privately-held marketing research consultancies in the world. The collaboration will allow LRW to bring emotion analytic technology to the company's Pragmatic Brain Science Institute®, which offers a comprehensive approach to understanding consumers and why they do what they do. The Institute's team will be the first to introduce Emotions Analytics in the Market Research industry and combine it with their existing portfolio of brain science tools and techniques which are rooted in social, motivational, evolutionary psychology, and behavioral economics.

Beyond Verbal's technology is founded on 19 years of research by physicists and neuropsychologists, who studied more than 70,000 test subjects in more than 30 languages. Bundled into the company's software are emotional detection engines that allow devices and applications to understand an individual's mood, attitude, and decision-making characteristics as they speak.

"We're excited to showcase to some of the world's largest brands how important and valuable emotion analytics can be when evaluating consumers' true feelings. Beyond Verbal's innovative technology allows turning qualitative into quantitative data," stated Yuval Mor, CEO, Beyond Verbal. "LRW is a proven global leader in market research and as such, they are a great strategic partner for us as we expand the capabilities of emotions analytics into new market segments."

Founded in 1973, Lieberman Research Worldwide has operations in Los Angeles, Chicago, Charlotte, New York, London and Shanghai, and conducts business in industries such as retail, healthcare, entertainment, financial services, and automotive. LRW will deploy Beyond Verbal's technology during upcoming research projects to determine consumers' true emotions when making purchasing decisions, brand comparisons, and emotional situation analysis.

"We strive to conduct the best possible research for our clients on a case by case basis. Implementing new technologies is our biggest initiative internally. It's exciting that we can work to pioneer the use of emotions analytics within the market research industry," stated Jeffrey Reynolds, President, of Lieberman Research Worldwide. "We want to continue to lead market research space with our Pragmatic Brain Science Institute® and adding new technology such as Beyond Verbal will allow us stay on the forefront."

For more information on Beyond Verbal, please click here. For more information on LRW, please click here.

ABOUT BEYOND VERBAL:
Launched in May 2013, Beyond Verbal is the developer and owner of a patented technology that extracts an individual's full set of emotions and character traits, using their raw voice in real-time, as they speak. Beyond Verbal's software is founded on 19 years of research by physicists and neuropsychologists, who studied more than 70,000 test subjects in more than 30 languages. The ability to extract, decode, and measure human moods, attitudes and decision-making characteristics, introduces a whole new dimension of emotional understanding, called Emotions Analytics. Led by a veteran management team of industry professionals, the company's goal is to leverage its unique abilities to impact a new multi-billion market of emotionally-enhanced applications installed in practically any voice enabled, voice activated, or voice controlled device.

ABOUT LIEBERMAN RESEARCH WORLDWIDE:
Lieberman Research Worldwide (LRW) is one of the largest privately-held marketing research consultancies in the world known for its ability to turn insight into impact for its clients. LRW employs a unique "so what?®" consulting model and leverages its industry-leading Marketing Science team and Pragmatic Brain Science Institute® to help clients on a range of business issues including product development, brand strategy and tracking, customer experience, market segmentation, pricing.  Through its regional headquarters in Los Angeles (global headquarters), London (EMEA headquarters), and Shanghai (Asian headquarters), and its affiliate network of more than 60 affiliate companies, the firm conducts research in over 80 countries worldwide. LRW serves a wide range of industries, including entertainment, pharmaceutical, technology, consumer packaged goods, health care, retail, food service, financial and business services, automotive, and many more. 

SOURCE Beyond Verbal