LIDS Teams Up With Major League Baseball On Season Opening Promotion

INDIANAPOLIS, April 7, 2015 /PRNewswire/ -- LIDS Sports Group has partnered with Major League Baseball (MLB) to offer fans an opportunity to customize MLB hats purchased at LIDS during the opening week of the 2015 season. With a purchase of $30 or more of MLB licensed headwear, fans can choose to add custom embroidery to their hats at no additional cost, this week through Thursday, April 9.

The free embroidery (a $9.99 value) includes a variety of personalization options including their own names or messages. Customers can also choose to embroider Major League Baseball player autographs and other designs by paying a nominal upcharge fee.

This is a first ever promotional effort for LIDS and MLB to help fans celebrate the start of the 2015 season. This promotional offer is available at the time of purchase in any of the more than 800 North American LIDS stores where custom embroidery is available.

"Baseball fans have come to rely on LIDS as their destination for baseball hats and we are the only national retailer that offers the option of custom embroidery," said Ken Kocher, president of LIDS Sports Group. "This promotion aligns perfectly with our position as a leading omni-commerce retailer that provides hats and apparel of any team, anytime, anywhere."

"Bringing creative collaborations with a great retail partner in LIDS gives our fans in every market a unique way to celebrate their favorite teams as they begin the season," said Noah Garden, executive vice president, business for MLB.

Fans who purchase MLB hats via LIDS.com can also bring their hats to a local LIDS store to take advantage of this offer with their proofs of purchase.

ABOUT LIDS SPORTS GROUP
The LIDS Sports Group, operating within Hat World Inc., is comprised of the LIDS retail headwear stores, the Locker Room by LIDS specialty fan retail chain, the LIDS Clubhouse retail stores, the LIDS Team Sports wholesale team sports business, and the Internet businesses www.lids.com, www.lidsclubhouse.com, www.lidsteamsports.com and www.lids.ca. Operating out of Indianapolis, Indiana, the retail businesses make up more than 1,200 mall-based, airport, street level and factory outlet locations nationwide, and in Canada and Puerto Rico. LIDS retail stores offer officially licensed and branded headwear of collegiate teams, major professional sports teams, as well as other specialty fashion categories in the latest styles and colors. Locker Room by LIDS is a mall-based retailer of sports headwear, apparel, accessories, and novelties which also operates under the Sports Fan-Attic and Sports Avenue retail concepts. Most LIDS and Locker Room by LIDS stores also offer custom embroidery capability. LIDS Clubhouse operates team-specific professional sports and university athletics retail stores and e-commerce sites. LIDS Team Sports is a full-service team uniform and apparel dealer, custom screen printer, embroidery and sporting goods distributor. Hat World Inc. is a subsidiary of Genesco Inc.

SOURCE LIDS Sports Group

Related Links

http://www.lids.com

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