LIDMA Opens Up Life Insurance "Innovation Award" for Nominations; Mirror, Mirror on the Wall, Who is the Most Positive Disrupter of All?

ATLANTA, May 31, 2017 /PRNewswire-USNewswire/ -- The Life Insurance Direct Marketing Association (LIDMA) is now accepting nomination applications from life insurance industry companies or individuals who seek to earn LIDMA's prestigious 2017 "Innovation Award" for technological and procedural enhancements that are having positive outcomes within the life insurance direct marketing channel.

Finalists will then be required to submit a brief video on their industry innovation, with a winner to be announced at LIDMA's Fall Meeting & Business Showcase slated for September 17-19, 2017 at the Ritz Carlton Tyson's Corner in McLean, Virginia.

"The life insurance industry is now witnessing a whirlwind of new ideas around marketing, lead generation, underwriting, new business processing, lifetime client relationships, and consumer education", said LIDMA President, Shervin Eftekhari, president of Zander Insurance Group. "To encourage and honor the kind of positive disruption that will make more life insurance coverage available to more Americans, LIDMA has established its "Innovation Award".

The "Innovation Award" program was inspired by LIDMA's eProcess improvement initiatives which have been developed and are continually updated by LIDMA-affiliated insurers, service vendors, attorneys, and marketers.  LIDMA's eProcess reduce costs for carriers and providers and improve the buying and fulfilment experience for customers.

LIDMA is always evaluating the needs of the industry to determine which technologies are truly reducing costs and speeding up the application process, while making it easier for life insurance shoppers to buy at the same time. 

"Think about our industry just five years ago before voice signature, electronic signature, and eDelivery were mainstream…. what's the next big innovation?  The possibilities are endless," stated Eftekhari.

Successful applicants or nominees will have a measurable effect on expanding the market, collapsing cycle times, digitalization of previously awkward processes, or strengthening the consumer relationship with our industry and its noble purpose.

To determine Innovation Award finalists, LIDMA will conduct a thorough review to ensure each applicant's technological or procedural improvement initiative is active or in an advanced stage of development. Finalists will be required to submit a brief video on their industry innovation, with the qualifying nominees and the winner announced at the LIDMA Fall Meeting & Business Showcase slated for September 17-19, 2017 at the Ritz Carlton Tyson's Corner in McLean, Virginia.

Applications for the LIDMA Innovation Award are available now at www.lidma.org and will be accepted through June 30, 2017.

About LIDMA

LIDMA is the primary association dedicated to supporting businesses and professionals active in direct sales of life insurance products to consumers – the fastest growing sales segment in the life insurance industry.  The LIDMA "Seal of Approval," developed by affiliated carriers, vendors, attorneys, and producers demonstrating compliance with articulated process requirements around e-Delivery, e-Signature and Voice Signature, has become a standard-bearer for a consistent approach to process improvement and positioned LIDMA as the leading life insurance organization in e-Process initiatives The not-for-profit organization is committed to helping members protect more families while boosting their revenues and reducing costs.  For more information, visit www.lidma.org.

SOURCE Life Insurance Direct Marketing Association

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http://www.lidma.org