lia sophia® Empowers Hispanic Women Nationwide to Be Their Own CEO and Reach Their Dreams

NEW YORK, Aug. 23, 2011 /PRNewswire/ -- lia sophia, the world's leading direct sales fashion jewelry company, is bringing its direct sales business to Hispanic women across the country as part of a national campaign to empower Latinas to be their own "CEO" and jumpstart a rewarding self-run business. With an already expansive network of 30,000 plus sales Advisors, lia sophia is committed to providing the same unparalleled career opportunity and tools to success to the Hispanic community through an integrated approach that recognizes the history, culture, needs and values of Latina women everywhere.

lia sophia appreciates that the Hispanic community is filled with women who are motivated, ambitious, and embody the entrepreneurial spirit and wants to help connect Hispanic women to their dreams, from obtaining beautiful jewelry to empowering their financial futures.  From stay-at-home mothers to career women looking for extra earnings, the lia sophia Advisor team is made up of a diverse collection of strong, confident and independent women. Additionally, the company's new Social Fashion™ campaign, announced at their 2011 US Advisor Conference in Milwaukee, Wisconsin, is a platform centered around the connection of fashion and friendship through socializing.  

In an effort to foster its tie to the Hispanic community, lia sophia will be seen at opportunity events throughout the country in emerging Hispanic markets and cities, providing an accessible business opportunity where women can reach great levels of success independent of their previous work experience or educational background. lia sophia offers full company support and a sincere long-term commitment backed by appropriate investment from day one, including:

• Having staff fluent in Spanish and engrained in Hispanic culture.
• Creating a market-specific Starter Kit with the appropriate products and business tools.
• Tailoring communication and customizing tools to suit this diverse group.
• Representation of the diversity of this market in company collateral.
• Offering in-culture training and support materials to present the opportunity, train new Advisors and develop leaders.

A schedule of lia sophia Hispanic opportunity events can be located through the company's Web site, www.liasophia.com.

About lia sophia

Founded 39 years ago, lia sophia is a family-owned, fashion jewelry company whose products are sold directly to Customers through an international network of independent sales women. lia sophia empowers women to become their own CEO and start their own business.  Based outside Chicago and named after the daughters of owners Tory and Elena Kiam, the company offers more than 600 styles of affordable, high-quality, fashion-forward jewelry (as well as a high-end Red Carpet Collection) and an unparalleled opportunity for women to own their own businesses. Connect with lia sophia at www.youtube.com/liasophia, www.facebook.com/liasophia, and on twitter @lia_sophia.

SOURCE lia sophia