LG Electronics Takes A Bite Out Of The Big Apple At 'Taste Of The Nation' Culinary Fundraiser Event

Leading Home Appliance Brand Raises Awareness to Help End Childhood Hunger in Partnership with No Kid Hungry

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Apr 26, 2016, 11:22 ET

NEW YORK, April 26, 2016 /PRNewswire/ -- LG Electronics USA and Share Our Strength's "No Kid Hungry" campaign took a bite out of the Big Apple on Monday night at "Taste of the Nation," bringing together the nation's top chefs, mixologists and tastemakers to raise awareness about childhood hunger and educate families about healthy cooking and eating habits. A premier national partner of No Kid Hungry, LG is the official home appliance partner of the Taste of the Nation culinary series being held from coast to coast.

LG Kitchen at Taste of the Nation New York City

"Millions of our nation's children are struggling with hunger, with one in four at risk here in New York City," said Debbie Shore, co-founder of Share Our Strength. "But hunger doesn't exist because of a lack of food or even programs. We have hunger because of a lack of access to food. And that's what the No Kid Hungry campaign is all about – connecting kids to the food they need to grow and thrive."

As the event's official home appliance partner, LG served gourmet dishes to guests as they mixed and mingled in the LG kitchen, featuring the company's Black Stainless Steel Series of refrigerators, ranges, dishwashers and microwaves. The new kitchen suite incorporates a warm, satin-smooth and sophisticated finish that is also fingerprint and smudge resistant, making it easier than ever to have a kitchen that is both attractive, kid-friendly and effortless to maintain.

To bring the new kitchen suite to life, attendees interacted with LG's Virtual Kitchen Design Tool, an online kitchen configurator that helps users envision how seamlessly LG's Black Stainless Steel Series fits into a variety of kitchen designs. In fact, there are over 1.2 million possible kitchen layouts in which users have the freedom to customize the cabinets, backsplash, counters, floors and paint colors across classic, contemporary and modern farmhouse kitchen styles. The design tool showcases the versatility of LG's newest kitchen suite and helps educate consumers on how to design around a new appliance finish that provides a unique twist to traditional stainless steel.

Expanding its New York presence beyond the Taste of the Nation event, LG also is working with No Kid Hungry to create employee engagement initiatives that give back to the local community throughout the year. Bringing employees to on-the-ground community activities will further strengthen LG's mission to help families in need of food and proper nutrition in the New York City area.

"Working towards a future where every struggling child has access to the food they need is no small feat," said David VanderWaal, vice president of marketing, LG Electronics USA. "However, by working with No Kid Hungry, driving awareness through our Taste of the Nation events and giving back directly to the community through employee service days, we are making small yet powerful steps towards a brighter and healthier future for all."

LG also will participate in these 2016 Taste of the Nation events:

Los Angeles – June 5
Miami – June 17
Chicago – Oct. 11

To learn more about LG Electronics and No Kid Hungry's partnership, please visit LG.com/US/NoKidHungry. For more information on LG's Virtual Kitchen Design tool, please visit LG.com/us/discover/black-stainless-steel-series.

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $49 billion global force and technology leader in home appliances, consumer electronics and mobile communications. LG Electronics, a proud 2016 ENERGY STAR Partner of the Year, sells a range of stylish and innovative home appliances, home entertainment products, mobile phones, commercial displays, air conditioning systems and solar energy solutions in the United States, all under LG's "Life's Good" marketing theme. For more news and information on LG Electronics, please visit www.LG.com.

About No Kid Hungry
No child should go hungry in America, but 1 in 5 kids will face hunger this year. Using proven, practical solutions, No Kid Hungry is ending childhood hunger today by ensuring that kids start the day with a nutritious breakfast, are able to get the nutrition they need during the summertime and families learn the skills they need to shop and cook on a budget. When we all work together, we can make sure kids get the healthy food they need. No Kid Hungry is a campaign of national anti-hunger organization Share Our Strength. Join us at NoKidHungry.org.

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SOURCE LG Electronics USA