LG Electronics Introduces Innovative 'Door-in-Door' French-Door Refrigerator

LG Debuts New Fridge Perfect for Storing Favorite 'Go-To' Foods, Takes Food Fight from the Cafeteria to Facebook

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Jul 17, 2012, 10:13 ET

ENGLEWOOD CLIFFS, N.J., July 16, 2012 /PRNewswire/ -- American families are creatures of habit when it comes to reaching for their favorite refrigerated foods, according to results of a new national consumer study.

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In conjunction with the launch of its new super-capacity Door-in-Door™ French-door refrigerator, LG Electronics USA announced consumer survey results that show Americans have a short list of "go-to" foods and beverages that are consistently used on a daily basis. Catering to consumers' "on-the-go" lifestyle, LG's convenient Door-in-Door™ feature consists of a compartment within one of the refrigerator doors allowing consumers easier access to everyday foods.

According to the survey of more than 1,000 American families, 40 percent of today's consumers reach for their refrigerated "go-to" foods three to five times per week. The top-rated refrigerated "go-to" foods are cheese (60 percent) and fruit (59 percent). Another interesting statistic shows 78 percent of people are likely to share their favorite "go-to" foods with others. While most are good sharers, nearly a quarter (22 percent) are not, pointing to potential food fights at home.

"Cool" Technology Inside and Out

Refrigerators are clearly the "go-to" appliance with 86 percent of those surveyed identifying it as the most used in the kitchen. In fact, almost one-third (32 percent) said their refrigerator door is opened between 20 and 50 times per day. "LG is focused on providing innovations that make people's lives easier, and, as our research shows, we feel consumers will embrace this new refrigerator, which offers a convenient solution for accessing their 'go-to' foods," said David VanderWaal, director of Home Appliance brand marketing, LG Electronics USA.

LG's proprietary Door-In-Door™ feature is a magnetically sealed section of the right refrigerator door that releases and allows consumers access to the door bin without opening the entire refrigerator. Simply push a button on the door handle to release the magnetic seal. This interior compartment provides consumers quick, easy access to the most commonly needed items in the fridge such as canned or bottled drinks, salad dressings and condiments.

Because of the Door-in-Door™ feature, less cool air escapes when the easy access compartment is opened, keeping cold air in the rest of your fridge where it matters most.

People also tend to stock a fridge to the brim, causing them to lose track of where everything is placed. Sixty-eight percent of those surveyed acknowledge that food goes bad because it is "lost" in their refrigerator. This wasted food could average as much as $832 per year. To help with this dilemma, LG's refrigerator offers 31 cubic feet of space, allowing 20 percent more usable space compared to LG's standard French-door refrigerators, so consumers have room to store more food than ever before.

How did LG achieve a spacious 31 cubic feet of capacity? VanderWaal explains that the Slim SpacePlus™ Ice System places the ice-making system inside the left door. It's streamlined, so the refrigerator has usable door bins and an obstruction-free top shelf (where traditional icemakers are placed). In addition to all the usable shelf space, the Door-in-Door™ compartment helps consumers better organize and find their food.

LG Electronics, a 2012 ENERGY STAR® Partner of the Year, redesigned the refrigerator, resulting in a savings of eight to 17 percent in energy usage compared to previous models. This ENERGY STAR qualified model is amongst the most energy-efficient refrigerators in its class. With a stainless steel exterior that includes an LCD LED display as well as interior LED lighting, this model leads in modern kitchen decor trends and functionality.

"LG Food Fight" Online Sweepstakes*

Taking a cue from the consumer research, LG is moving the "food fight" concept from the lunchroom cafeteria to cyberspace. In celebration of the new refrigerator's launch, a unique new social media campaign is being launched today.

The "LG Food Fight" is a playful and interactive Facebook experience that allows users to match up everyday foods (Yogurt, Diet Soda, Mustard, and Juice Box) in a three-round competition for their fighting chance to win the last spot in the LG Door-in-Door™ compartment. Users are invited to learn more about how each of the foods are competing against each other and enter for a chance to win LG's new Door-in-Door™ refrigerator valued at more than $3,500.

After getting to know the four food personalities, users can take a brief quiz about the food personalities, hit the "Like" button, and be entered to win. During each week of the sweepstakes, a winner will be drawn randomly from the pool of entrants who will receive a $100 gift card. At the end of the six-week sweepstakes, an entrant will be randomly selected and declared the winner. The grand prize is the LG Door-in-Door™ refrigerator.

The LG Food Fight Sweepstakes will run from July 16 through Aug. 31. For complete rules, details and your chance to enter, visit LG's Facebook page at http://www.facebook.com/LGUSA. For a closer look at LG's new Door-in-Door™ refrigerator, please visit http://www.lg.com/us/kitchen/refrigerators.jsp.

*NO PURCHASE NECESSARY TO ENTER OR WIN. A Purchase will not increase your chance of winning. The LGEUS Door-In-Door Refrigerator Food Fight Sweepstakes (the "Promotion") starts at 12:00:01 AM Eastern Time (ET) on 7/16/12 and ends at 11:59:59 PM ET on 8/31/12. Open to legal residents of the 50 U.S. or D.C., 18 years or older on date of entry. Subject to complete Official Rules available at www.facebook.com/lgusa and applicable federal, state and local laws and regulations. Limit: one (1) entry per person/FaceBook account per day. Void in Puerto Rico and where prohibited. Sponsor: LG Electronics U.S.A., Inc., This Promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $49 billion global force and technology leader in consumer electronics, home appliances and mobile communications. LG Electronics, a 2012 ENERGY STAR Partner of the Year, sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions in the United States, all under LG's "Life's Good" marketing theme. For more information, please visit www.lg.com.

Survey Methodology

An online research survey was completed among a random sample of 1,031 men and women, ages 24-54, who have children living in the home and have an annual household income of more than $60,000. Polling was conducted in June and July 2012 by Impulse Research on behalf of LG Electronics USA. The margin of error associated with this level of reporting is plus-or-minus 3 percent at a 95 percent confidence level.

SOURCE LG Electronics USA