LG Electronics Helps College Basketball Fans 'Do Game Day Right' At NCAA® Final Four® Weekend

Leading Consumer Electronics, Appliance and Mobile Phone Brand Provides Ultimate Interactive Fan Experience

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Apr 02, 2015, 09:00 ET

INDIANAPOLIS, April 2, 2015 /PRNewswire/ -- Official NCAA Corporate Partner LG Electronics USA will help fans "Do Game Day Right™" in Indianapolis for the NCAA Men's Final Four weekend with its "LG Training Facility" on-site fan experience at the Final Four Fan Fest presented by Capital One®.

"Final Four weekend offers passionate fans and the whole family a unique opportunity to show their tournament spirit and connect with their favorite teams," said William Cho, president and CEO, LG Electronics USA. "Between the ultimate game day experience we deliver at home with our innovative products and technologies and the engaging activities we have planned for the Final Four this year, there will be even more fans of Team LG that find new ways to Do Game Day Right."

Creating the ultimate family-friendly fan experience for NCAA March Madness® enthusiasts, dozens of innovative LG products, including OLED TVs, smartphones and home appliances, will be featured in the "LG Training Facility," a centerpiece of the Final Four Fan Fest at the Indiana Convention Center.

Fans who enter the 4,500-square-foot LG Training Facility will test their skills for the chance to be a part of Team LG and earn recruitment points as they play along. Open April 3-6, fans can earn recruiting points and score giveaways in the LG Training Facility by participating in a number of activities:

LG's "Flick It Basketball Challenge" allows fans to interact with LG OLED TVs and LG G Flex2 smartphones by "flicking" a virtual basketball shot from the smartphone onto the TV.
LG's "Music Flow Station" lets users set the tune by tweeting their music choices to a DJ to play songs throughout the training facility on LG's new Music Flow multi-room audio system.
LG's "Fill the Fridge Game" asks fans to guess how many drinks are in the LG Door-in-Door™ refrigerator.
LG's "Speed Cycle Challenge" challenges fans to toss jerseys into LG ENERGY STAR-certified front-load washing machines against the shot clock.
LG's "4K Dunk Cam" will live stream content to LG's 4K ULTRAHD TV as basketball enthusiasts attempt to dunk a basket.
LG's "Letter of Intent" Challenge allows fans to sign up for the "Change the World – Start with ENERGY STAR®" pledge.
LG's Game Table allows you to challenge a friend to a game of soccer on a touch screen LG monitor.

LG tipped off the Final Four week of fan experiences with an electronics recycling initiative at Lucas Oil Stadium. The NCAA and the Indianapolis Local Organizing Committee Sustainability group hosted the March 28 event, in cooperation with LG, as a core element of a series of initiatives intended to make this year's Men's Final Four greener. Hundreds of local fans brought in 12.5 tons of old TVs, monitors, computers and cell phones for responsible recycling ahead of the big weekend. LG encouraged Hoosiers to replace their recycled electronics with ENERGY STAR certified TVs and computer monitors, which will help save energy and flight climate change.

For March Madness fans enjoying the Final Four games from home, LG encourages fans to visit www.LGGameDayHub.com for a variety of NCAA-related content and interactive fan experiences including trivia, games, a sweepstakes for a chance to win a trip to the 2016 NCAA Division I Men's Basketball Final Four among other great LG prizes. #LGGameDay

About LG Electronics USA
A proud Official Corporate Partner of the NCAA, LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $56 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG's "Life's Good" marketing theme. LG Electronics is an ENERGY STAR Partner of the Year. For more information, please visit www.lg.com.

About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 460,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions—AT&T, Capital One and Coca-Cola—and the following elite companies as official Corporate Partners—Allstate, Amazon (Kindle), Bing, Buffalo Wild Wings, Buick, Burger King, Enterprise, Infiniti, LG Electronics USA, Lowe's, Nabisco, Northwestern Mutual, Reese's (Hershey's), Unilever and UPS.

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