LG Electronics, Best Buy Team Up to Bring College Football in 3D to FedExField

LG 3D HDTVs Set Up at Stadium for 3D Broadcast of Boise State vs. Virginia Tech

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Sep 03, 2010, 01:55 ET

LANDOVER, Md., Sept. 3 /PRNewswire/ -- As Virginia Tech and Boise State face off Monday night in the first NCAA® college football game broadcast in 3D, LG Electronics USA and Best Buy are joining forces to bring the 3D experience to college football fans at FedExField™.

At the Labor Day game, broadcast by ESPN 3D, fans at the stadium will be able to experience the game in 3D at Best Buy-LG kiosks built around eight 55-inch LG Infinia LX9500 3D HDTVs on the Club Level of the stadium. Fans will experience college football, delivered to the LG screens by DIRECTV, in a whole new dimension. Representatives from Best Buy will be staffing the kiosks to answer questions about the new 3D technology and highlight the world's first Full LED 3D HDTVs.

"There's nothing like experiencing a college football game live, especially when two of the top five ranked teams are playing each other. LG is adding to the experience with 3D viewing at FedExField, providing fans with 'Something Better' during the game," said Jay Vandenbree, senior vice president, sales, LG Electronics USA. "As an NCAA corporate partner, we are proud to partner with Best Buy to showcase this first-ever 3D broadcast of an NCAA college football game."

To help promote 3D for the entire stadium audience, Best Buy and LG are sponsoring a special fan appreciation event. Between the first and second quarters, one lucky fan will have the opportunity to toss a football to win an LG 3D home entertainment package including an LG Infinia 3D HDTV, LG 3D Blu-ray Disc player and two pairs of LG 3D glasses.

In addition to being an NCAA Corporate Partner, LG Electronics also is the official HDTV of FedExField, with more than 300 LG LCD screens positioned throughout the stadium.

"Thanks to LG and Best Buy, our Club Level guests will have a special experience at the game, viewing college football in 3D for the first time," said Mitch Gershman, chief marketing officer of the Washington Redskins. "This builds on our alliance with LG Electronics, which is a strong technology partner for the Redskins and FedExField."

The LG LX9500's proprietary Full LED Slim technology elevates picture quality with LED backlighting that supports detailed local dimming for improved contrast and detail, while also allowing for a sleek frame with an ultra-slim .92-inch wide bezel for a virtually borderless look.

Available at Best Buy's Magnolia stores, the set itself measures less than an inch thick at its thinnest point. This state-of-the-art HDTV, which works with the use of active shutter glasses and an emitter built directly into the television, provides deeper black levels, sharper colors and an overall uniform picture quality that typically could not be achieved on an ultra-thin set. With an astonishing 480Hz refresh rate, LED local dimming, 2D THX Certification and its eye-catching super-slim frame, the LX9500 is a stunning display whether the power is on or off.

For more information about LG Electronics, please visit www.lg.com.

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances and business solutions, all under LG's "Life's Good" marketing theme. LG Electronics USA is an Official Corporate Partner of the NCAA. LG Electronics USA Business Solutions is official technology partner of the Washington Redskins and FedExField. For more information, please visit www.LG.com.

For a small percentage of the population, the viewing of stereoscopic 3D video may cause discomfort such as dizziness or nausea. If you experience any of these symptoms, discontinue using the 3D functionality and contact your health care provider. 3D glasses required and sold separately.

SOURCE LG Electronics USA