Lexus and Walton Isaacson's "Long Live the King" Wins Grand Prize for Significant Results at 2018 ANA Multicultural Excellence Awards

WI Also Takes Home Gold & Silver at the 2018 W³ Awards for Digital Excellence

News provided by

Walton Isaacson

Nov 16, 2018, 11:00 ET

NEW YORK, Nov. 16, 2018 /PRNewswire/ -- The 2018 ANA Multicultural Excellence Awards have named Lexus and Marvel's Black Panther "Long Live The King" the Grand Prize Winner in the Significant Results category. The campaign, a study in brand engagement, integration, technological innovation and cultural celebration, was developed by Walton Isaacson.

The Black Panther partnership fulfilled both strategic imperatives and functional objectives, including:

  • The introduction of the Lexus LS500 and LC500 and underscoring their technological and performance superiority
  • Engagement with Total Market, inclusive of Black and other diverse influencers who are known to be change agents
  • The disruption of historical expectations surrounding the Lexus brand
  • The unleashing of a new, innovative way of looking at the Lexus brand

Results were unprecedented for Lexus and the Marvel Black Panther campaign became the most viewed content in the company's history.

The ANA Multicultural Excellence Awards recognize client-side marketers and their agency or media partners who produced multicultural advertising campaigns between June 2017 and June 2018. Lexus' general market agency Team One handled Media and PR for the campaign. This year's competition, open to both ANA members and nonmembers, received 230 entries from which 12 grand prize winners were selected.

Separately, Walton Isaacson has also been recognized by the W³ Digital Awards. The agency won the Gold Award for the social media campaign "Flip-o-Run" developed for Nike, and three Silver Awards for their Spalding work "Beat of True Believers" and "Dame Zero".

The W³ Awards celebrate digital excellence by honoring outstanding websites, web marketing, video, mobile site/apps & social content created by some of the best interactive agencies, designers, and creators worldwide. The W³ is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, interactive, advertising, and marketing firms.

AIVA members include executives from organizations such as AgencyNet, AvatarLabs, Big Spaceship, Block Media, Conde Nast, Disney, The Ellen DeGeneres Show, Fry Hammond Barr, Microsoft, MTV Networks, Polo Ralph Lauren, Sotheby's Institute of Art, Wired, Yahoo! and many others.

SOURCE Walton Isaacson

Related Links

http://www.waltonisaacson.com

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