Legendary KDAY 93.5FM Produces Significant Year-To-Year Growth and Great Ratings Results

LOS ANGELES, Nov. 6, 2014 /PRNewswire/ -- KDAY 93.5 FM, Southern California's original hip-hop and R&B radio station, and the first radio station of Meruelo Media, the Southland's leading minority-owned media group, announced impressive Nielsen Audio PPM results, 11 consecutive months of total audience cume above one million listeners weekly with growth in prime Millennial demo in Adults 18-34 and a leader as the choice of music for the most culturally diverse listenership.

October 2014 KDAY Rating Highlights

• KDAY's consistently strong and stable brand attracts Millennials: L.A.'s most populous generation, comprise nearly half of KDAY's audience. The Oct. '14 PPM shows an estimated 507,100 Millennials listen to KDAY each week. Compared with the market norm, Millennials are 60% more likely to listen to KDAY.
• KDAY continues to gain year to year AQH shares in core demos:
  • Men 18-34    (+18%) – from 4.6 to 6.2
  • Adults 18-49 (+25%) -  from 1.6 to 2.0
• KDAY is consistently L.A.'s composition leader with Adults 18-49. Currently, 84% of KDAY's AQH and 78% of cume are in the demo.
• Employed Listeners: Approximately 71% of KDAY listeners are in the work force. Total employed listeners grew more than 10% year to year, adding 58,800 working adults to KDAY's weekly audience – now at approximately 630,000 employed listeners.
• MuMulticultural: L.A.'s most diverse radio station, KDAY's audience of Hispanics, African Americans, general market, and other audience is reflective of its mixed heritage market. Year-to-year, KDAY increased total Hispanic and Black AQH 22% and now ranks 2nd with multicultural Men 18-34 total week AQH.

Source: *L.A. Nielsen Audio PPM KDAY FM October 2014 M-SU 6a-12 mid.; year to year comparisons with October '13 ; month to month with Sept '14 Millennials = Persons age 14-33.

For a complete schedule of KDAY programming and upcoming events, visit www.935kday.com.

About 93.5 KDAY
KDAY is the iconic Los Angeles radio station with roots as far back as the early 80's when it was the first station in the world to ever play commercial hip-hop. KDAY helped transform N.W.A. from an unknown group to one of the most prolific hip-hop groups ever, and it helped launch the careers of many mainstream artists such as Dr. Dre, Ice Cube, Ice T, LL Cool J, and Queen Latifah. KDAY reflects and appeals to the diversity of the Southern California market with its unique and unmistakable West Coast sound.

About Meruelo Media
Meruelo Media (MM) is the media division of The Meruelo Group.  MM currently operates two Southern California Legendary media platforms;  the classic hip-hop and R&B radio station, 93.5 KDAY and one of Los Angeles' oldest Hispanic TV stations, KWHY-TV Canal 22, which is currently the flagship of MundoFOX Television Network.  MM also owns the first and only US Hispanic Super Station, Super LA, airing on its KWHY-TV second digital stream and reaching over 6 Million Homes over various multiple video delivery providers.  MM also operates television stations in Houston and Santa Barbara.  The Meruelo Group is a minority owned, privately-held management company serving a diversified portfolio of affiliated entities with interests in banking and financial services; food services, manufacturing, distribution and restaurant operations; construction and engineering; hospitality and gaming; real estate management; media, public and private equity investing. For more information please visit www.meruelogroup.com.

Sales: Derek Beesemyer 323-337-1628
Media: Rebekah Salgado 562-228-8191

SOURCE Meruelo Group / Meruelo Media

Related Links

http://www.meruelogroup.com

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