Learn Liberty Sees 152 Percent Increase in Website Referral Traffic Through Marketing Innovation

SAN MATEO, Calif., June 8, 2015 /PRNewswire/ --

Highlights:

• 152 percent increase in site referral traffic from Marketo campaigns
• 95 percent increase in average weekly subscribers
• 75 percent decrease in resources used for lead generation resources

Learn Liberty has driven a 152 percent increase in site referral traffic thanks to an innovative marketing integration from Marketo, Inc. (NASDAQ:MKTO) and Gigya, the Leader in Customer Identity Management. As a joint customer, Learn Liberty has leveraged the power of both platforms to increase engagement across its academic videos, online courses and job opportunities, helping to promote new, inventive ways of solving the world's problems.

Learn Liberty, a project of the Institute for Humane Studies at George Mason University, is a resource for exploring the ideas of a free society. They tackle big questions about what makes a society free or prosperous and how we can improve the world we live in.

With a rapidly growing user base, Learn Liberty struggled to efficiently capture new user information and keep its audience engaged. Now, through Gigya's direct integration with Marketo via Gigya's IDX Marketplace, Learn Liberty is able to automatically place users into onboarding campaigns and interact with them in real-time based on their interests and on-site actions.

As a result of the integration between Marketo and Gigya, Learn Liberty has grown the email channel from its ninth largest source of site referral traffic to the second largest. The program has also generated a 95 percent increase in average weekly subscribers thanks to Marketo's seamless campaign segmentation and Gigya's Loyalty and Gamification tools.

Overall, Learn Liberty is expending 75 percent less time, money and resources to secure new users and has increased the number of people viewing videos, enrolling in courses and applying for jobs.

Find out more about the Gigya integration and Learn Liberty's success by attending Marketo's webinar on June 9, 2015. Click here to register: http://pages2.marketo.com/launchpoint-gigya-jun-2015-registration.html.

"I'm blown away by the results of Marketo and Gigya's integration," said Braum Katz, Digital Strategy Manager at Learn Liberty. "It's unbelievable what the ability to generate quality leads and automate relevant campaigns has unleashed in our user growth and conversion rates."

"Marketo provides marketers with the power to build enduring relationships with their customers," said Mike Stocker, Director Business Development at Marketo. "Gigya's integration into our platform strengthens our customers' ability to utilize rich data to better engage with their customers. We're thrilled the Learn Liberty Program has seen such positive real-business impact."

"Accurate, first-party customer identity data has become an increasingly important driver of effective digital marketing. By integrating Gigya's Customer Identity Management Platform with Marketo, marketers have a seamless way to ensure their email campaigns are relevant and timely," said Patrick McCue, SVP of Global Channels & Alliances at Gigya. "We're looking forward to seeing more innovative brands like Learn Liberty take advantage of the Gigya-Marketo integration."

About Marketo

Marketo (NASDAQ:MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today's digital, social, mobile and offline channels, Marketo's Engagement Marketing Platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 400 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,950 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.

About Gigya

Gigya's Customer Identity Management Platform helps companies build better customer relationships by turning unknown site visitors into known, loyal and engaged customers. With Gigya's technology, businesses increase registrations and identify customers across devices, consolidate data into rich customer profiles and provide better service, products and experiences by integrating data into marketing and service applications.

Gigya's platform was designed from the ground up for social identities, mobile devices, consumer privacy and modern marketing. Gigya provides developers with the APIs they need to easily build and maintain secure and scalable registration, authentication, profile management, data analytics and third-party integrations.

More than 700 of the world's leading businesses such as Fox, Forbes and Verizon rely on Gigya to build identity-driven relationships and to provide scalable, secure Customer Identity Management. Headquartered in Mountain View, CA, Gigya is privately held and has raised more than $100m in capital from several leading venture capital firms including Benchmark Capital, DAG Ventures, First Round Capital, Greenspring Associates, Intel Capital and Mayfield.

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SOURCE Marketo