Leanplum Attracts Competitors' Executives, Launches Global Markets

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"With mobile at the epicenter of marketing innovation and customer engagement, we've built a sophisticated platform that our competitors clearly recognize. We've attracted top leadership talent in our space and are excited to bring them on board," said Momchil Kyurkchiev, CEO and co-founder of Leanplum. "Bob, Alok, and Mark will be instrumental in guiding our team to major growth while furthering our industry leadership and mission to help brands drive mobile ROI."

Leanplum's rapid growth — including tripling revenue and hiring — is a testament to its steady, sustainable expansion and market-leading product that engages mobile audiences across the globe. With notable brands including Nordstrom, Expedia, Lyft, and Tesco tapping into their solution suite, Leanplum manages more than 1.5 billion daily events on 700 million devices worldwide. Leanplum is well equipped to make mobile smarter than ever, recognized in Forrester's 2016 Mobile and App Marketing Trends as a platform that delivers personalized engagements, combined with the ability to improve campaigns based on data.

"From the time we first heard Momchil and Andrew's idea to fill a huge gap in mobile marketing, they have continued to grow Leanplum strategically, delivering against customer needs and cultivating a lean, top-notch team," said David Brown, Managing Partner at Techstars. "The fact that leaders from other mobile marketing vendors are attracted to Leanplum speaks volumes to their vision and, most importantly, their ability to execute and build an industry-leading product."

Leanplum is winning key executives and fielding increased employee interest from competitors such as Urban Airship, Dynmark, Kahuna, Adobe, and other mobile marketing automation vendors. Leanplum sees a huge opportunity to expand its industry impact through strategic relationships that will grow its already rich partnership ecosystem, streamlining how marketers connect with their customers on mobile.

In particular, Garcia is excited to work with the most complete solution that delivers the greatest customer value. "I see a massive advantage in Leanplum's platform," said Garcia. "Unlike tools that only handle messaging, Leanplum was built from the start to create personalized experiences that help brands engage their users and maximize app ROI. Its advanced segmentation, optimization, and analytics enable Leanplum to evolve in the way that competitors can't. The company's ability to bring high-value features to market quickly made them my top choice of mobile marketing platforms to sign on with."

"I feel very fortunate to work for such a future-thinking company, and am eager to build on the success of what co-founders Momchil and Andrew [First], along with their talented team, have already achieved," added Damireddy. "The unlimited opportunity to innovate with one of the smartest and most dedicated engineering teams I've encountered excites me. I'm looking forward to helping build great tools with big impact."

Recently, Leanplum bolstered its data science team and announced its first of many data reports focused on mobile personalization, titled: "Breaking Barriers to Push Notification Engagement." By analyzing 671 million push notification instances over 1.4 billion daily events, Leanplum uncovered mobile marketers' biggest pain points, revealing that a majority send push notifications at the wrong times. Additionally, Leanplum debuted new tools — Programmatic Delivery, Optimal Time, Soft­ Ask Push Permissions, Newsfeed, and Email — to help alleviate some of these pain points to drive better engagement.

To learn more about Leanplum's data science findings or to set up a demo to boost your mobile ROI, visit https://www.leanplum.com. If you are interested in a career at Leanplum, please visit: https://www.leanplum.com/company/jobs

About Leanplum

Leanplum is mobile marketing automation that lets you shape meaningful experiences for your users at scale, driving engagement and results. Its integrated platform ties together Personalized Messaging, UI Optimization and Mobile A/B Testing with Analytics — all in one solution. Top brands such as Expedia, Lyft, and Tesco trust Leanplum to create impactful relationships with their users. Leanplum was founded in 2012 by former Google engineers with years of experience in optimization and has received over $17MM in funding from top-tier VCs like Kleiner Perkins and Shasta Ventures. Discover more at https://www.leanplum.com.

Media Contact: Vanessa Giacoppo 
Resound Marketing for Leanplum 
[email protected]

SOURCE Leanplum

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