LeadLife Whitepaper Discusses The Pathway to Lead Management

ATLANTA, May 18 /PRNewswire/ -- LeadLife Solutions (www.leadlife.com), a provider of on-demand lead management software that enables B2B marketers to automatically track, score, prioritize and nurture leads, today announced the availability of a new whitepaper entitled, "A Quicker, Simpler Path to Lead Management ROI." Authored by LeadLife Co-Founder and President Lisa Cramer, the whitepaper takes an objective look at how marketers can start out small when implementing a lead management system and still see near-term ROI and visibility – without having to overhaul their entire operation in a lengthy, three to six-month implementation.

"Marketers are all resource-constrained today," said Cramer. "However, the good news is that you can take small steps that deliver near-term impact and drive quick ROI now, without having to first spend months and tens of thousands of dollars with consultants to map your entire lead management processes. With limited budgets and resources in today's fast-paced world, small, incremental steps are the best solution for many of us, and LeadLife's new whitepaper delivers a step-by-step approach."

In a nutshell, Cramer contends that it's all about adding some small but effective lead processes to what marketers are already doing in order to increase their marketing results.

"For example, if a company currently distributes an electronic monthly newsletter to prospects, we often suggest moving that process to an automated lead management tool," she explained. "The process involves importing leads into the lead management system, then using the system to more definitively segment and target prospects. Then, you can set up an email template within the system and use dynamic content that changes based on criteria such as the prospect's industry to create communications that are more engaging and personalized."

A Quicker, Simpler Path to Lead Management ROI discusses how companies don't need to take advantage of all the features of a lead management system in the beginning, nor do they need to develop an expansive process map. "Start out small, improve on what you are doing today and you can get immediate payback," said Cramer. "Setting out with a well-designed and realistic pathway lets you start reaping the benefits of a lead management system now, while also learning how to grow with the system and expand your processes over time to achieve even greater results."

The educational white paper is available without charge and can be downloaded from the LeadLife website at http://www.leadlife.com/leadlife_whitepapers.aspx

About LeadLife  

LeadLife Solutions is a provider of on-demand lead management software that enables B2B marketers to automatically track, score, prioritize and nurture leads. With LeadLife's flexible and intuitive software, you can increase the value of your lead generation dollars online/offline, qualify sales leads, shorten sales cycles and increase your marketing ROI. At LeadLife it's not only about leveraging automation, but also delivering lead management best practices to increase marketing and sales success. For more information on lead management and our best practices, please visit www.leadlife.com or call 1-800-680-6292.

SOURCE LeadLife Solutions