Leading Social Marketers to Present Emerging Research at World Non-Profit and Social Marketing Conference

Conference Announces Speakers and Presentations for April 2011

WASHINGTON, Jan. 11, 2011 /PRNewswire/ -- The following was released by Ogilvy Public Relations Worldwide:

What: 2nd World Non-Profit and Social Marketing Conference – bringing together experts to discuss using strategic marketing techniques to address key social challenges. Presentations will focus on environment/sustainability, substance abuse, obesity, violence, chronic disease, infectious disease among others.

When/Where: April 11-12, 2011, Dublin, Ireland

Who: Leading practitioners from around the world will share expertise from such areas as social marketing, behavioral sciences, strategic communications, health promotion, community engagement, policy development and advocacy, and more. Speakers and presentations include:

Professor Jeff French (World Social Marketing Conference Organizer and Chief Executive, Strategic Social Marketing Ltd., Great Britain) on Getting Strategic and Challenging Ourselves –  What We Need To Do Next – Presentation will discuss the value to cost balance, and ways to design an exchange to better promote change in individuals and groups.

Miles Young (Chief Executive Officer, Ogilvy & Mather Worldwide, New York, NY) on The New Frontiers of Social Marketing – Keynote speech will focus on the future of social marketing: generating more understanding and application of the practices, addressing existing barriers and increasing success in prompting behavior change.

Professor Alan Andreasen (Professor of Marketing, Georgetown University, Washington, DC) on Potential and Boundaries of Social Marketing in the 21st Century – Remarks will address the complexities and challenges of nonprofits using and implementing social marketing as compared to traditional commercial marketing.

Dr. Doug McKenzie-Mohr (President, McKenzie-Mohr and Associate, Canada) on Social Marketing to Protect the Environment: What Works – Presentation will present the value of a community-based approach to social marketing as an attractive alternative to information intensive campaigns.

Nancy Lee (President of Social Marketing Services Inc., Mercer Island, WA, and Adjunct Faculty, University of Washington, Seattle, WA, and University of South Florida, St. Petersburg, FL) on Reporting on Return on Investment – Speech will outline what information is needed to determine a true ROI with campaigns; highlighting the real and perceived barriers and benefits to using the calculation for reporting and monitoring.

New! The Big Debates will feature speakers debating for and against arguments in two debates.

Motion: Private/ NGO/ public sector partnerships are the new hope

Motion: The 4P's are well past their sell-by date, it's time to move on

For More Information: Visit, http://wsmconference.com/. For specific details on the program visit, http://wsmconference.com/programme.

SOURCE Ogilvy Public Relations Worldwide

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