Leading Cosmetic Dermatologist Dr. Doris Day Joins AmLactin® to Kick Off the "Ultra Skin Performance" Campaign

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Mar 15, 2012, 08:00 ET

MAPLE GROVE, Minn., March 15, 2012 /PRNewswire/ -- AmLactin® Alpha-Hydroxy Skin Care, one of Upsher-Smith Laboratories' innovative consumer brands, announced today that New York Cosmetic Dermatologist, Dr. Doris Day, will serve as an educational consultant on the brand's "Ultra Skin Performance" campaign. The campaign is devoted to educating women of all ages about the internal and external elements that contribute to dry skin, one of the most common skin challenges, and features insights into skin care from Dr. Day, who will share "The Fundamentals of Fit Skin" to help women with dry skin strive to look and feel their best at every life stage. Today's announcement is part of a series of media tactics to help reinvent the AmLactin® line through the debut of contemporary packaging, which is now transitioning into retail stores, to attract women of the 21^st century.

(Photo: http://photos.prnewswire.com/prnh/20120315/CG70662)

"Dr. Day is a highly respected cosmetic dermatologist, an accomplished author and an educator with a practice that is devoted to meeting the needs of today's women," said Glenn MacEachern, Director, Product Marketing at Upsher-Smith Laboratories, Inc. "She will be an integral part of the success of the 'Ultra Skin Performance' campaign to reach women with vital information about managing their dry skin challenges."

AmLactin®, the #1 moisturizer brand recommended by dermatologists for rough, dry skin, has shed its skin and is donning a fresh, new look while continuing to bring dry skin sufferers the same effective, hard-working formulas. The makeover comes with a new name: AmLactin® Alpha-Hydroxy Skin Care. The contemporary design graces white, pearlescent bottles and tubes complemented by a series of vibrant colors and a signature droplet to convey the line's intensity and success at helping skin retain its moisture.

"As a woman and a cosmetic dermatologist, I am really honored to be part of a campaign that will help educate women of all ages about the importance of skin care and the many best kept secrets available to get skin to look and feel its best," said Dr. Day. "AmLactin® is one of these innovative 'secrets' available at retail that have helped so many of my patients seeking a solution to dry skin."

The "Ultra Skin Performance" campaign will feature video blogs of Dr. Day sharing important information about skin care, with appearances from inspirational celebrity guests. The series, entitled 'Smooth Talk,' will be housed on www.littleredbumps.com, AmLactin®'s website devoted to soft, silky skin, and integrated into the brand's Twitter (www.twitter.com/AmLactin) and Facebook (www.facebook.com/AmLactin) pages. AmLactin® plans to host quarterly Twitter chats with Dr. Day focusing on skin beautification.

In addition to having her own private practice, Dr. Day is affiliated with Lenox Hill Hospital in New York City and is a clinical assistant professor of dermatology at the New York University Langone Medical Center. Dr. Day has written and spoken extensively in the area of cosmetic dermatology. She is a frequent guest expert for Good Morning America, has made several appearances on CNN, TODAY, iVillage and The View, and has been featured in major magazines including InStyle, Allure, Vogue, Glamour, W and Redbook. Dr. Day is the author of "Forget the Facelift" and "100 Questions and Answers about Acne," as well as a talk show host for Doctor Radio, on Sirius/XM 81.

Dr. Day is a member of the American Society of Dermatologic Surgery, the American Academy of Dermatology, and the Women's Dermatologic Society. She is a recent inductee into the American Honors Society of Dental and Facial Aesthetics. She is also listed in the Strathmore's Doctor's Who's Who and has won awards for her work in laser research.

About AmLactin®Alpha-Hydroxy Skin Care
AmLactin® moisturizers contain alpha-hydroxy acids (AHAs), which are effective at exfoliating and hydrating the skin. AmLactin® formulas also contain emollients and humectants that help retain the skin's natural moisture and draw water to the skin so it looks and feels soft and smooth. The AmLactin® Alpha-Hydroxy Skin Care line includes AmLactin® Moisturizing Body Lotion, AmLactin®Ultra Hydrating Body Cream for severe dry skin and AmLactin® Foot Cream.

AmLactin® Ultra Hydrating Body Cream is specially formulated for severe, persistently dry skin areas that need extra attention. It contains the advanced, patented ULTRAPLEX® formula that gently exfoliates and is clinically proven to intensely hydrate for long-lasting moisture. With rich humectants and creamy emollients, AmLactin® Ultra provides serious relief.

Sunburn Alert: This product contains an alpha-hydroxy acid (AHA) that may increase your skin's sensitivity to sunburn. Be sun smart: use sunscreen, wear protective clothing, and limit sun exposure while using this product and for a week afterward.

All AmLactin® products are available without a prescription at Costco, Walmart, Walgreens, CVS, Rite-Aid, www.drugstore.com and other fine retailers nationwide. For more information, a store locator and downloadable coupons, visit www.amlactin.com.For tips on managing dry skin associated with Keratosis Pilaris and to watch a video on "How Lactic Acid Works," visit www.littleredbumps.com.

Some skin conditions may be worsened by moisturizers, so people should always follow their doctors' skin care recommendations.

Upsher-Smith
Upsher-Smith Laboratories, Inc. is a privately held, U.S.-based company devoted to improving health and advancing wellness since 1919. Upsher-Smith demonstrates its commitment to meeting the healthcare needs of its customers through developing, producing and marketing consumer and prescription products. In addition to its strong heritage in generics, Upsher-Smith's branded businesses focus on women's health, dermatology and CNS therapeutic areas. For additional information, visit http://www.upsher-smith.com.

Sources:
Data on File. Upsher-Smith Laboratories, Inc.

SOURCE Upsher-Smith Laboratories