LeadiD Nearly Triples Client Base as Marketers Seek Deeper Customer Acquisition Intelligence

PHILADELPHIA, Oct. 21, 2014 /PRNewswire/ -- LeadiD, the company bringing trust and transparency to customer acquisition intelligence, experienced strong growth in industry adoption, client base and revenue over the past year, as marketers seek more targeted, transparent lead acquisition programs. LeadiD's neutral platform, delivered as software-as-a-service (SaaS), provides a universal data standard that certifies a lead's quality, value, risk and compliance. This level of intelligence gives marketers unmatched visibility into each consumer's path to purchase, empowering marketers with actionable intelligence to improve consumer journeys while optimizing media spend.

The LeadiD platform monitors more than 100 million consumer events each month, adding up to over a billion in the past year, across a network of more than 400 publishers. LeadiD provides real-time, actionable marketing insights, and as a result, the company saw record growth, more than doubling revenue in 2014.

"The rapid adoption of LeadiD across industries validates our mission to deliver trust, transparency and actionability throughout the customer acquisition funnel," said Ross Shanken, CEO, LeadiD. "Our customers rely on LeadiD to be that neutral, trusted source of consumer intelligence, empowering them to make smarter decisions and optimize marketing programs."

Thanks to increased adoption in key sectors like education, where it now serves 95 percent of the market, as well as automotive, insurance and mortgage, among others, LeadiD grew its overall customer base by 278 percent. The company also saw a 254 percent increase in platform usage from a roster of customers that includes influential marketers like Liberty Mutual, DeVry University and Goji Insurance.

As reliance on LeadiD's solutions increases, the company continues to grow at a rapid rate. In April 2014, LeadiD raised $7 million in Series A funding, and since its inception in 2011 has raised $9.7 million in capital. LeadiD is developing a highly talented team that doubled to more than 50 employees in the past year. The company recently appointed Paul McConville, one of the foremost authorities on lead generation and data-driven marketing, as Chief Revenue Officer.

"Intent-driven insight across the online consideration and purchase funnel is a powerful advantage as marketers seek to analyze and predict consumer behavior," said McConville. "We are privileged to work with the best brand advertisers and publishers to harness this data for better, real-time decision making. Our continued focus on providing value to our clients, and a solution to a growing industry pain point, will ensure that our growth will only accelerate."

About LeadiD
LeadiD is the customer acquisition intelligence platform that provides marketers with the trust and transparency to make smarter decisions and take real time action based on verified data. It is the only independent, neutral, open SaaS technology platform that allows marketers to know the certified origin, history and network intelligence of every 1^st or 3^rd party lead – creating a standard data currency for the lead generation ecosystem to communicate and optimize. LeadiD's comprehensive AppMarketplace offers plug-and-play solutions for TCPA compliance, fraud detection, data validation, scoring and more. For more information, visit LeadiD.com.

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SOURCE LeadiD

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http://www.leadid.com